5 Magento Alternatives: Pick the One That Suits You

Sector: Digital Commerce

Author: Nisarg Mehta

Date Published: 06/14/2024

Magento Alternatives

Magento, now Adobe Commerce, is a well-reputed eCommerce platform with extensiveness and versatility as some of its main advantages. For many businesses, it has remained the best option because of its flexibility and ability to allow customization. Nevertheless, while scalable and flexible, some businesses choose Magento to be difficult and expensive to maintain.

Given that, there are several reasons why various companies may wish to find Magento alternatives. The prime reason is that Magento requires special IT skills to operate, which increases the costs of development and maintenance. Furthermore, what can be conceived as a disadvantage is the fact that Magento has quite a steep price range starting from $22,000. Thus, the need to locate a better and affordable eCommerce platform to support the store becomes crucial.

The right eCommerce platform is one that meets your business requirements today and tomorrow and can grow with you. So here is a list of some of the top Magento alternatives reviewed in this guide to assist you in making the right decision.

Criteria for Choosing a Magento Alternative

Before we move forward with the alternatives, it’s essential to understand the criteria you should keep in mind while selecting the right Magento alternative for your business.

Here are some factors you should consider:

Key Considerations When choosing a Magento Alternative

Ease of Use

Selecting eCommerce software that is easy to use is important. An easily navigable platform will cut down on the amount of time spent fighting with the software and will allow a business owner to devote more time to expanding his operations instead.

Cost of Ownership

When calculating the total cost of ownership, you should consider the following expenses:

  • Setup Cost: Initial setup fees for an eCommerce platform include platform subscription fees, hosting, security, and most importantly, user interface design and development. While some platforms like Shopify and WooCommerce come coupled with pre-built themes, others like Magento would require high development efforts.
  • Ongoing Maintenance and Transaction Fees: These include monthly subscription fees for the eCommerce platforms, transaction fees, and costs for premium plugins or themes.
  • Support Cost: Fees for accessing reliable customer support, which can vary between platforms. For some platforms like BigCommerce and Magento, you’d require dedicated software developers that can take care of maintenance; so the cost will be higher.
  • Third-party Integration Cost: Costs of integrating the eCommerce platform with the tools and systems your business uses.

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As your business expands you get more visits to your eCommerce domain, more sales, and more product selection to manage. Make sure that the platform offers the capability to support the future expansion of your business and is suitable for coping with a large flow of visitors or orders.

Customization and Flexibility

Customization is important because it means that you can fully manage every aspect of your eCommerce store according to your business niche. Look at the themes, plugins, and the possibility of code changes that allow you to customize and update the performance of your store.

Performance and Reliability

It is critical for a platform to have reliable performance and therefore, customer satisfaction should not be compromised. Seek out web hosts that have optimized page loading rates and the ability to offer guarantees of uptime to keep your store online and quick.

Integration with Other Tools

Integration with other applications currently in use like the CRM, ERP, and marketing tools helps reduce the complexity hence easing your operation. Look for features such as APIs and third-party app compatibility to expand the functionalities of the store with less hassle.

Top Magento Alternatives

Now, let’s take a look at the top Magento alternatives that eCommerce businesses can consider:

Top 5 Magento Alternatives for Your eCommerce Business

1. Shopify and Shopify Plus

Shopify, an eCommerce technology company provides multiple services as eCommerce platforms. The following two plans are the most popular ones.

A. Shopify


Shopify is well-known as an eCommerce platform and it has the elements of simplicity and clear interface. Here are some most highlighted features of Shopify:

  • Ease of Use: Shopify offers a CMS that comes coupled with a drag-and-drop builder. With this, eCommerce business owners can make quick changes to their user interface without having to contact a software developer.
  • Customizable Themes: The Shopify store contains hundreds of free and paid themes that are built by developers across the world.
  • App Store: The Shopify store also has tens of thousands of apps to boost up the eCommerce functions like subscription functionalities and customizable product offerings.
  • Multi-Channel Selling: For businesses taking orders for online sales, stores, and social media, Shopify offers a centralized platform where everything can be managed.
  • SEO and Marketing Tools: Shopify has built-in tools to improve search engine rankings and drive traffic.


  • User-friendly interface
  • Extensive app marketplace
  • Reliable and secure hosting
  • Multi-channel selling capabilities


  • Transaction fees are applicable if you’re not using the Shopify payments facility
  • Lower level of flexibility as compared to the open-source platforms.

Shopify is best for small to medium enterprises already in existence as they are in search of a basic solution that can be expanded to accommodate their needs.

B. Shopify Plus


Shopify Plus is a premium plan of Shopify and it is meant for large and high turnover merchants. Here are some additional features Shopify Plus offers:

  • Dedicated Account Management: The platform offers dedicated support for platform migration and store setup.
  • Higher Customization and Control: The ability to obtain access to the database and/or raw code and use original instant scripts.
  • Automated Workflows: Manage your business with speed using workflows on Shopify Flow.
  • Scalable Infrastructure: It can handle large volumes of traffic and or transactions.
  • Enhanced Security and Compliance: Advanced tools for data security and fraud prevention.


  • Advanced automation tools
  • Customizable checkout experiences
  • Dedicated support and resources
  • Scalable infrastructure


  • Higher cost if compared with Shopify standard plan.
  • Lacks flexibility as compared to other eCommerce platforms.

Best for big companies, enterprises especially those who are wholesalers, retailers, or manufacturers, and other large-scale companies seeking a foolproof, flexible, and robust online selling solution with comprehensive and dedicated support from the platform’s side.

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2. BigCommerce


BigCommerce is an all-in-one eCommerce solution that includes many tools that allow businesses of all sizes to flourish while selling on the Internet. Key features include:

  • Ease of Use: Perhaps the easiest website creator and its interface is friendly; it uses a drag-and-drop constructor quite like Shopify.
  • Customizable Templates: All of them might be too outdated or basic but still have a large variety of free templates available.
  • Multi-Channel Selling: Integrates with different marketplaces such as eBay and Amazon and enables an effective and creative sale through social networks.
  • SEO and Marketing Tools: There are tools for marketing activities like search engine optimizations and advertisements.
  • Scalability: Well-suited for websites with a complex structure, a large number of products, or a high level of visitors.
  • Integrated Payment Options: The option to choose from among several payment gateways for faster and more secure payments.
  • Advanced Security: PCI compliant and all services support SSL certificates.


  • Compact and easy to operate having over 40 templates to choose from.
  • Excellent multi-channel selling capabilities
  • Improved SEO and comprehensive marketing instruments
  • Capable of handling a lot of queries, especially useful where catalogs are large or there is high traffic.
  • Robust security features


  • Costs high, compared with other options.
  • Require extensive development or third-party integration efforts to be more functional.

Best for merchants who value comprehensive software functionality, flexibility, and preparedness for increased, diverse demands in the future.

3. Salesforce Commerce for B2C

Salesforce Commerce

The Salesforce B2C Commerce Cloud is a sturdy eCommerce solution that has been engineered to ensure that businesses have access to a complete set of tools to develop and control online stores. It easily integrates with other Salesforce products, which includes rich support of catalogs along with capabilities in orders. The platform is capable of several functionalities among which include digital store hierarchy, merchandising or marketing plus promotion management.


  • An extensive selection of tools for managing eCommerce.
  • Customizable with both pre-built and custom cartridges to tailor to your needs.
  • Seamless integration with Salesforce CRM, OMS, and other systems easily.
  • Straightforward yet equipped with powerful automation and task management tools.


  • The complexity associated with its setup might necessitate a considerable amount of training.
  • A relatively higher cost when compared to other platforms due to its elaborate features and customization choices.

The Salesforce Commerce Cloud is tailored to large-scale eCommerce businesses that are seeking a wide-ranging, expandable, and adaptable eCommerce remedy.

4. Commercetools


Commercetools gained fame for the flexible and scalable headless, which allows eCommerce companies to easily transform. Its adoption of microservices, API-first, cloud-native, and headless (MACH) design results in a high-performance eCommerce platform. Notable features include:

  • Architecture built on microservices: Supports separate deployment and scaling.
  • API-First Approach: Provides a broad range of APIs that are easy to integrate into existing systems.
  • Cloud-Native: Guarantees flexibility along with dependability at high levels.
  • Headless Commerce: Presents two independent components (front and back) in one functional whole.


  • Offers composable components that businesses can choose as their needs.
  • Highly scalable architecture for growing business needs.
  • Robust API ecosystem that powers innovation.


  • The platform is of a nature that the implementation demands high technical knowledge because it is complex.
  • Limited post-sales support might create challenges for organizations without experts on site.
  • Some improvements would be nice, particularly more detailed information on specific use cases plus advanced configurations.

Best suited for those businesses that demonstrate maturity on the technical side as they can deal with intricacies related to headless commerce solution’s complexities, and are also resourceful enough so that they can take advantage of all its features.

5. WooCommerce


WooCommerce is one of the most popular plugins that transforms a WordPress website into a high-performance eCommerce store. It’s a direct competitor to Shopify. The following are the main features of WooCommerce:

  • Product Management: WooCommerce allows you to sell any type of product or service, including physical items, digital offerings, services, subscriptions, and membership programs.
  • Shipping: You can connect your store with well-known third-party shipping services such as ShipStation or Shippo.
  • Marketing Functions: The WordPress plugin offers more than 160 marketing extensions. This includes tools that can be used for email marketing and integrating with social media, not forgetting coupons and discount generation.
  • Customer Support Features: You can expect nothing less than live chat and support tickets.
  • Refund Policies: Return processes are also included alongside automated help desk features.
  • Analytics and Reports: Sales performance as well as order statistics coupled with customer behaviors.


  • It is a free WordPress plugin that is highly customizable as it’s open-source
  • It is compatible with mobile devices and possesses powerful SEO features.
  • It also offers a wide range of theme options without any contractual obligations


  • Need for continuous updates and hosting apart from limited support choices.
  • Not suitable for mid-large-scale eCommerce businesses as it’s not customizable.
  • Lacks in terms of security due to its open-source architecture.

Best for small or medium-sized businesses that have already set up their website using WordPress.

Summary: Let’s Pick the Right Magento Alternative for Your eCommerce Business

Selecting the most suitable eCommerce platform is critical for ensuring that your online business thrives. All alternatives to Magento come with distinct advantages and capabilities, designed to cater to various business requirements differently. Here’s a brief rundown of our conversation:

  • Shopify and Shopify Plus: Perfect choices for small or medium-sized businesses as well as large enterprises looking for a user-friendly, easily scalable platform with plenty of integrated applications.
  • BigCommerce: If you are a business that requires a feature-rich, scalable solution that is capable of handling high traffic along with large product catalogs, BigCommerce could be the best fit for you.
  • Salesforce: For B2C Salesforce Commerce suits large enterprises well. It provides an integrated system— comprehensive and complete— along with strong support to meet even the most complicated business needs.
  • WooCommerce: It is best suited for WordPress users looking for high levels of customization and scalability.
  • Commercetools: It would be perfect if you are a large-scale enterprise looking for a headless commerce platform that can be easily tailored to your needs.

When choosing the most suitable platform for your business, bear in mind these aspects: ease of use and cost, scalability, customization, performance, and integration capabilities. Every business has its own needs, so make sure that the chosen platform meets your particular goals as well as any future growth plans you might have in place.

If you’re unclear about which eCommerce platform suits your business needs best, feel free to reach out to Techtic’s eCommerce experts. We can help you pick the right eCommerce platform and build your online store on top of it. Let’s connect!

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