Drive growth and efficiency with robust B2B Commerce Solutions

Drive Growth & Efficiency with Robust B2B eCommerce Solutions

B2B buyers have changed. They want self-serve portals, real-time pricing, instant reordering, and the same seamless experience they get as consumers, without a phone call or a PDF quote sheet.

Techtic builds B2B eCommerce platforms that digitise your entire sales process: from catalogue management and custom pricing through to ERP/CRM integration, CPQ workflows, and AI-powered business intelligence. We don’t just put your product catalogue online. We build the infrastructure that makes your business easier to buy from, at scale.

Capabilities
01

End-to-end B2B eCommerce development, from discovery through to post-launch growth.

    Discovery & Consulting

We start by understanding your existing systems, sales workflows, and operational challenges. You leave with a clear, prioritised roadmap, not a generic proposal.

    Platform Evaluation and Selection

With experience across Shopify Plus, BigCommerce, Adobe Commerce, and custom headless builds, we recommend the right platform for your business model, catalogue complexity, and integration requirements, not the one that’s easiest for us to build.

    Data Normalization & Catalog Management

We consolidate messy product data, PDFs, spreadsheets, legacy formats into a clean, centralised PIM system. Your buyers get accurate, searchable catalogues. Your team gets a single source of truth.

    Integrations with ERP, CRM, WMS

We connect your eCommerce platform to your ERP (SAP, NetSuite, Acumatica, Epicor), CRM, OMS, and WMS so orders, inventory, pricing, and fulfilment all talk to each other in real time. No more manual reconciliation.

    Analytics and Insights

We build AI-powered dashboards and BI tools that surface the metrics that matter order velocity, buyer behaviour, account health, and sales rep performance, so your team makes faster, smarter decisions.

    CX/UX Consulting & Design

B2B UX is a competitive advantage most brands ignore. We design buyer portals that are intuitive for procurement teams, easy for reordering, and built to reduce support queries, not just look good.

    Sales Rep Mobile App

Field sales teams shouldn’t be working from spreadsheets. We build custom mobile apps that give your reps live inventory, account history, route planning, and on-the-spot order creation, fully synced with your eCommerce platform.

    Digital Marketing

From account-based marketing automation to SEO-optimised product pages and email workflows, we help B2B brands build the digital presence that fills pipeline and shortens sales cycles.

    AI Procurement Agent Readiness

Procurement software and AI agents are increasingly making purchasing decisions autonomously. We help B2B stores implement the data structures, pricing APIs, and integration layers needed to be transactable by AI-powered procurement systems, the B2B equivalent of UCP for consumer commerce.

Platform Capabilities
02
eCommerce Platform

Everything a modern B2B buyer expects, built into your platform.

Unified Commerce Experience

B2B buyers now expect the same frictionless experience they get as consumers — and they’ll switch suppliers if they don’t get it. A fully unified B2B eCommerce platform connects your web store, sales rep tools, ERP, and customer portal into one seamless buying journey. Customers can place orders, raise POs, check account history, and initiate repeat purchases in minutes, without a phone call or a sales rep in the loop.

Centralized PIM and Catalog Management

Large B2B catalogues are only valuable if buyers can find what they need, fast. We centralise your product data from every source (spreadsheets, PDFs, legacy systems, supplier feeds) into a single, normalised PIM. The result: accurate, searchable, always-up-to-date product information across every channel. Your team stops managing data manually. Your buyers stop hitting dead ends.

Empower sales teams for enhanced order management

Your field sales team shouldn’t be working from printouts and memory. We build custom sales rep mobile apps that give your team live inventory, account-specific pricing, order history, and on-the-spot order creation, all synced in real time with your eCommerce platform and ERP. Route optimisation, order booking, and account management from one app, wherever they are

Customer-based & Location-based Pricing/ Custom Pricing

Complex pricing is one of the biggest friction points in B2B commerce and one of the biggest opportunities. We build automated pricing engines that serve the right price to the right buyer every time: account-specific contracts, location-based rules, volume tiers, promotional pricing, and currency variations. No manual overrides. No pricing errors. Higher order confidence and faster checkout for every buyer segment.

Configure, Price, Quote (CPQ) Cycle

For complex or custom orders, the traditional back-and-forth quote process kills momentum. CPQ automation changes that, buyers specify their requirements, the system configures the product, applies the right pricing rules, and generates a PO-ready quote in seconds. Sales cycles get shorter. Buyers get a faster, more professional experience. And your team spends less time on manual quote administration and more time closing.

Quick Order and CSV Import for Reordering

Repeat purchasing is the lifeblood of B2B commerce and it should never be slow. Quick order functionality lets buyers reorder by SKU directly from any page. For high-volume procurement teams, CSV import maps entire order sheets against your PIM in seconds, validates quantities, flags out-of-stock items, and sends to checkout. Less friction at reorder means higher order frequency, larger basket sizes, and stronger buyer loyalty.

System Integrations

A B2B eCommerce platform is only as strong as its integrations. We connect your store to your full business stack – ERP (SAP, NetSuite, Acumatica, Epicor), CRM, OMS, WMS, and accounting software – with bidirectional, real-time data sync. Orders flow automatically. Inventory stays accurate. Pricing updates instantly. And complex requirements like split shipment orders, backorder management, and quote-to-cart workflows are handled without manual intervention.

Business Insights and Reports

When your systems are connected and your data is clean, AI can do the heavy lifting. We build intelligent BI dashboards that surface what actually matters, order velocity by account, buyer churn signals, sales rep performance, inventory risk, and revenue forecasts. Predictive analytics help your team get ahead of problems rather than reacting to them. Real decisions, backed by real data, in real time.

Leverage Automation Tools and Integrations

Manual processes don’t scale. We identify the highest-impact automation opportunities across your order management, customer communications, inventory replenishment, and marketing workflows, then build or integrate the right tools to handle them. The result is a leaner operation, faster response times, and a team that’s focused on growth rather than administration. Better automation also means better customer engagement, triggered at the right moment, with the right message, every time.

Increase Brand Awareness with Digital Marketing

In B2B, your buyers research extensively before they ever contact you, and most of that research happens on Google, LinkedIn, and increasingly via AI tools like ChatGPT and Perplexity. We help B2B brands build the digital presence that shows up wherever buyers are looking: SEO-optimised product and category pages, account-based marketing automation, content that earns trust at the research stage, and email workflows that nurture prospects through long sales cycles. Visibility builds pipeline. Pipeline builds revenue.

AI Procurement Agent Readiness

Enterprise procurement is going autonomous. AI-powered purchasing tools and procurement agents are already making buying decisions on behalf of businesses: evaluating suppliers, comparing pricing, and placing orders without human involvement at every step. We help B2B eCommerce brands prepare for this shift: structured product data, pricing APIs, punchout catalogue integrations, and the technical foundation needed to be discoverable and transactable by AI procurement systems. The B2B brands that are ready now will win supplier relationships that competitors won’t even know are available.

Platforms
03

Platforms we use

Core Specialties
04

Deep B2B expertise across the industries where complex commerce matters most.

Furniture
Furniture01/05
Consumer Durables
Consumer Durables02/05
Industrial Manufacturing
Industrial Manufacturing03/05
Food & Beverages
Food & Beverages04/05
Automobile
Automobile05/05
Featured Thoughtspace
06

Featured Articles.

The thoughts, ideas and solutions at the forefront of digital commerce.

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