Techtic X Chukar Cherries: From Magento Limitations to Shopify Plus Scalability.

Overview

Chukar had been operating on Magento for years. As a cherry seller offering retail and corporate gifting, they needed something more flexible, modern, and less maintenance-heavy. But Chukar wasn’t just about selling cherries. Their fundraising program empowered schools, sports teams, and nonprofits to raise funds through cherry sales, creating community impact and brand loyalty. With the eCommerce gift market projected to reach $98 billion by 2027 at 12.6% CAGR, they saw an opportunity to scale both revenue and impact. The conversation started because they loved Techtic’s work with Giftree. After discussing their needs, Techtic delivered a complete Magento to Shopify Plus migration and launched before the planned timeline, earning ongoing partnership from Chukar.

Technologies Stack

Industry

Digital Commerce / Food & Gifting

Tools & Technologies

HTML5, CSS3, JavaScript, LitExtension

Platform

Shopify Plus (Migrated from Magento)

Services

Platform Migration, B2B Integration

Problem

Transitioning from Magento to Shopify Plus required careful mapping of data structures without disrupting operations. Migrating large volumes of products, customers, and orders demanded multiple validation layers. Chukar’s perishable products required complex workflows: multi-address shipping, delivery estimation, and temperature-based packaging. Balancing retail and corporate journeys within one platform while handling bulk orders with 100+ addresses added significant complexity.

01. Product Listing

Product grid with filtering, sorting, best-seller badges, and quick add-to-cart for browsing items efficiently. Helps shoppers compare products and make decisions without leaving the page.

02. Product Detail

Product imagery with reviews, variant selection, quantity controls, greeting card option, and satisfaction guarantee messaging. Builds confidence through social proof and detailed information before checkout.

03. Multi-Ship Checkout

Checkout supporting multiple addresses, gift recipient management, personalized messages per shipment, and cost breakdown. Simplifies gifting scenarios where customers send to multiple recipients simultaneously.

04. Fundraising Portal

Dedicated fundraising portal enabling schools, teams, and nonprofits to run campaigns, track sales, and earn percentages on Chukar products. Empowers organizations to raise funds effortlessly while expanding Chukar’s community reach.

05. Perishable Logic

Temperature-sensitive packaging, delivery estimation, ice pack selection, and shipping method choices for product quality. Protects cherry integrity and manages expectations for fresh deliveries nationwide.

06. B2B Wholesale

Dedicated wholesale portal with bulk CSV upload, tiered pricing, 100+ address management, and invoice downloads for corporate buyers. Streamlines large-scale ordering so businesses place bulk orders efficiently without coordination.

Outcomes

Techtic delivered more than a migration, we delivered a transformation. We rebuilt Chukar on Shopify Plus, providing the scalability and flexibility their Magento platform couldn’t offer. The hybrid migration strategy combining automated tools and manual validation ensured zero data loss and business continuity. Custom workflows supporting multi-ship checkout, delivery date estimation, ice pack logic for perishables, and shipping cost breakdowns solved their complex fulfillment challenges. With Shopify Plus, Chukar now operates a platform that handles their complex business logic, supports both B2C and B2B operations, and scales confidently as gifting demand continues growing across retail and corporate segments.