Techtic X a blend above: A Fundraising Driven Gourmet Food Commerce Platform on Shopify

Shopify Migration for Fundraising Driven Gourmet Food Platform

Overview

A Blend Above, a gourmet food brand known for its premium mixes, had a strong product but struggled with an outdated platform, low conversions, and operational downtime. More importantly, it had a powerful vision to help schools, NGOs, and community groups raise funds through virtual storefronts with seamless revenue sharing up to 50%, something its existing WooCommerce setup couldn’t support. That’s where Techtic stepped in not just to migrate the platform to Shopify, redesign the experience, and improve performance but to bring this larger vision to life.

18x

Revenue increased

17x

Traffic increased

3.34%

Conversion Rate

Technologies Stack

Frontend

Shopify

Backend

Shopify

Platform

Shopify (Migrated from WooCommerce)

Problem

A Blend Above had a strong product but a weak digital foundation. An outdated WooCommerce setup caused poor UX, high drop-offs, and low conversions, while critical downtime exposed reliability gaps. Marketing lacked agility, and the brand’s bigger vision to enable fundraising through virtual stores had no technical backbone. At a time when fundraising models typically delivered just 20–30% margins, the team aimed to create something more impactful. The challenge was clear: build a resilient, conversion optimized platform with a new fundraising channel, requiring custom development, seamless migration, and measurable performance improvements.

01. Homepage Revamp

The homepage was redesigned with a modern, mobile-first layout, clear navigation, and engaging CTAs to reflect the premium brand and guide users through products and the fundraising channel.

A Blend Above specializes in handcrafted, all-natural, and gluten free food mixes that allow users to create restaurant-quality dishes at home

02. Fundraising Engine

Organizations can create branded fundraising stores using curated products. Purchases trigger automatic revenue splits, enabling both sales and social impact, built natively on Shopify with custom logic.The system scales seamlessly, allowing hundreds of campaigns to run simultaneously without manual intervention.

A Blend Above providing quick and convenient solutions for meals, snacks, and desserts

03. Product Page Optimization

PDPs were enhanced with richer visuals, interactive elements, reviews, and trust signals to boost buyer confidence and drive conversions. Cross-selling and strategically placed CTAs further maximize purchase potential.

A Blend Above provides a wide range of gourmet, easy-to-use food mixes that simplify cooking

04. Slide Cart Feature

A slide cart was integrated to reduce checkout friction, letting users update and purchase without leaving the page, optimized for speed and mobile responsiveness. This significantly lowered cart abandonment rates.

A Blend Above-preparing a quick dessert, a hearty soup, or a party dip, their products offer convenience, versatility, and premium taste for home chefs

05. Site Recovery & Security

Post-downtime, the site was restored, security strengthened, and monitoring protocols implemented, leveraging Shopify’s resilient infrastructure. Regular automated backups and proactive alerts now prevent downtime from impacting users or sales.

06. Shopify Migration & SEO

The platform was fully migrated from WooCommerce to Shopify with zero data loss, while a robust SEO strategy ensured measurable organic growth and independent content management.

Discover A Blend Above's gourmet dip mixes, soup blends, seasonings and dessert mixes. Handcrafted with premium ingredients for exceptional flavor in every bite

Outcome

Techtic transformed the platform into a high-performing Shopify ecosystem bringing both growth and purpose together. The team didn’t just migrate systems; they built a scalable fundraising commerce model that enabled 1,000+ organizations to raise funds through premium products. From engineering a seamless Shopify migration to developing custom fundraising infrastructure (metafields, Liquid, and split-payment logic), Techtic ensured the platform was fast, reliable, and easy to manage for non-technical users. Since launch, over 1,000 active fundraising entities have used the platform, raising $9K+ as of today, with multiple marketing campaigns and this number continues to grow, supporting social good causes.