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UI and UX design— The key ingredients behind the success of any digital product. Be it a fintech, healthcare, or any software application, you need to involve both to make sure it appeals to the audience, make them love it, and retain their interest in your digital product.
But is UI and UX design the same thing? Being a product owner, manager, or professional, you need to have a better understanding of what each of these means and how they can contribute to the success of your digital product development.
Let’s begin with UI Design first.
User Interface (UI) design is a set of processes used to build interfaces for software applications or a website. UI focuses on style and looks. It transforms wireframes into a user-friendly graphical user interface.
Designing UI is done by the designers. They aim to create appealing interfaces that create an emotional connection between a product and the user.
Here is an example of a UI design of one of the leading digital products:
Netflix: User Interface (UI) Design Example
And, here is an example of a UI design from one of the digital products designed by us:
Shokas: User Interface (UI) Design Example
In short, UI design means the look and styling of your application.
Now that you know what UI design mean, let’s now look at what the role of a UI designer is when it comes to designing products. After all, you would need to know what the UI designer does when you hire them.
The UI designer needs to work with other designers, developers, and business owners to give the interface to a product.
Typically, the roles and responsibilities of a UI designer includes,
But, the role of a UI designer is not limited to these. There are a lot more things that come into the picture such as working on the front-end development and collaborating during the design sprints.
UI designers work closely with UX designers and determine how various users interact with their products.
So now it’s time to learn about UX design and UX designer.
User experience (UX) design is a process that designers use to create meaningful and irresistible user experiences of digital products.
Everything from the layout, ergonomics to the usability of a website or mobile app, it’s the user experience (UX) design.
If you go to an eCommerce store and find hassles reaching the checkout page, it’s the UX designer who made these mistakes and makes that user experience (UX) design poor.
And if a website can help you onboard yourself easily and quickly, it’s because they have a great user experience.
User Experience (UX) Design Example
The UX designer is a bridge between the company and its customers.
They conduct interviews, surveys, or observations to identify pain points from both perspectives: user’s needs as well as what users are experiencing when they interact with your product/service offerings in order for them to offer value back by coming up with new ideas on how we can solve these problems.
The role and responsibilities of a UX designer includes,
UX designers focus on designing the experience the audience would have on the product while UI designers focus on how the digital product would look like.
What role UI and UX design play in the making of the digital product is now clear. What we need to understand now is the importance of UI/UX design in the product development cycle.
The UI/UX design is important because,
First impressions do make a lot of difference. So, if your app interface is brilliant, it’s going to impress the users making it a WOW impression.
How fast do you want your customers to convert? How easy do you want them to make a purchase? All of these and many other factors make UI/UX design important for a successful digital product.
The navigation and usability of your digital products can help your audience move further towards conversions. The more efficient they are, the better the chances of conversions.
When you have a brilliant UI/UX design in place, conversions tend to happen faster and again and again.
Making sure that the audience doesn’t leave the app is the biggest challenge after building and marketing one. But, an app with an awesome UI/UX design has lesser churn rates.
When your product itself is powerful, all of your designing, development, and marketing efforts would have higher ROI eventually.
When your app grows in terms of customers, sales, and revenues, nothing can stop you from becoming a successful brand.
A digital product cannot survive in the market until and unless it has an amazing UI/UX.
Enough of the discussion on the importance of UI/UX design, let’s move on to talking about their similarities and differences.
UI and UX design helps in raising brand value. A satisfied customer is mostly like to stay a loyal customer for the brand. A good review from a happy client increases the plausibility of the business. It helps enhance trustworthiness as a customer develops a good relationship with the brand. All these things lead to the growth and success of the business. Hence, it is important to understand the similarities between UI and UX. There is a thin line between UI and UX designers and they share some similarities.
Research is a very crucial process for both UX and UI designers. They need to collect enormous amounts of data to create designs. Another foremost aim of these designers is to offer top-notch customer satisfaction. Hence, their primary focus is on the interface and the users. They generate vital designs that apply to the business, product, or service.
UX Development Company needs both UI and UX designers to add value to the company. Despite having similarities, UI and UX have certain differences. Some distinct factors make their work different. It is vital to understand that UI and UX complete each other and the company cannot have one without the other. Some differences between UI and UX include:
The UX designers must predict the modifications that might be needed for the future versions of any current service or product.
UI and UX designers each have their roles in the company. This is a collaborative process and the UX and UI designers have to work closely with each other. The UI design team focuses on how the interference elements will look on the screen. On the other hand, the UX design team focuses on the flow of the website or application.
UX designers determine the navigation buttons and how the interface elements serve the customer’s needs. To fit the design in the layout, the UI team finds a way to adapt and configure the UX design. Thus, both teams need constant communication to offer a perfect and efficiently working user interface.
Despite the similarities and few role differences, both UI and UX designers are vital to the success of any application or website. UI design has a technical component and is concerned with the quality of the interaction between service or product and end-users, while UX focuses primarily on project management and functionality of the service or product. So, they must work closely to achieve the desired objectives and goals.
By giving an extraordinary User Interface and User experience design to your clients, Hire a UI/UX designer!
Nisarg Mehta Nisarg Mehta, CEO & Chairman of Techtic Solutions, is the vision of the company. Nisarg is active in operations in his daily routine as he is one of the key decision makers in terms of technological advancements of the company. He is a friendly leader with hardworking, motivating, visionary and passionate personality.
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