A brand that sparks creativity in families needed a little spark on its website
Overview
A creative brand aimed at turning memorable photos into brick art approached Techtic to revamp their website to enhance customer engagement and automate requirement collection. Their goal is to offer fun family activities with easy-to-use art kits. Techtic recommended upgrading to a Shopify app to improve customer experience and product management. The team implemented a live preview feature and added user-friendly design sections, revitalizing the brand’s website for better engagement and accuracy in fulfilling customer requirements.
Technologies Stack
Industry
Art & Activities, Digital Commerce
Tools & Technologies
Shopify, PHP
Services
Strategy, Development, Design
Problem
As the brand started to grow, handling every customer requirement to ensure accuracy was challenging. So, they decided to upgrade their platform with a well-ordered and systematic approach to let their customers customize their brick photo outcomes however they want.
Simultaneously, the brand wanted to make everything as easy as ABC so that customers of any age with little tech experience could also access the platform. In addition to that, Techtic had to make it easy for the brand backend team to proceed with every detail customers provide and ensure the accurate delivery of the product.
01.
Well-structured and user-friendly web interface
The first thing the brand needed was to make its web interface more engaging and user-friendly so that first-time users, tech-savvy or non-technical, could easily understand the process and get started in seconds.
02.
Effortless Image Upload for Order Processing
Uploading images is crucial to the order process, as everything depends on it. The brand will arrange material and art kits as per the customer’s photos. The interface will allow customers to quickly drag and drop the photos they want to print or browse and add from their local memory.
03.
Image Customization for Customer Preferences
It is the essential functionality that the brand wanted to streamline for its customers. Now, customers can easily choose the color, change the background color of their to-be-bricked photos, select the size from the chart, and manage images as per their taste and preference.
04.
Effortless Add-to-Cart Process
After the customization of the color, size, and other preferences, the customer will have to add their wall-art image design to the cart and proceed further.
Challenges
Techtic has a team of veteran developers, which is why there was not much of a hassle to achieve the brand’s desired results. Though, adding new functionalities, such as an image editor and customization for every brick to an existing platform, required some brainstorming. Because we also had to keep the business logic consistent while streamlining the staff’s inventory management task.
Outcomes
The platform is now upgraded and enhanced with all new functionalities running perfectly, allowing customers to edit their images and customize their final product. Besides, the company can also respond to customers’ unique requirements as half of the process is automated.
Not to mention, there is no chance of error in delivering the product and sparking artistic creativity in people while driving quality family time. New changes in the platform also turned out fruitful for the brand, and the number of customers is rising by leaps and bounds.
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