Technology, Tools & Services

Front End, Back End & Customization

  • Shopify
  • MySQL

Our Process

Heart of our process is transparency and we take our customers through the process to ensure they become part of the journey in product development.

How we studied the problems and created an audit report.

  • Analysis of every page of the website to define the flow of the website.
  • Assess every function of the website to test its usability.
  • Competitive research to study their business and strategies.
  • SEO reports for improving marketing functionality.

Audit Results

After auditing the platform inside out, we came to the below conclusion.

UI/UX of the platform

  • Redesign the website for a more fashionable look and functionality than the previous one.
  • Make menu design simple for intuitive navigation and improve UI.
  • Enhance homepage design with attractive color combination and highlight website banners and CTAs to enhance conversion rate.
  • Improve product listing, descriptions, and cart checkout to expedite the purchase process.
  • Brush up footers with social media icons and company details, as well as add a review section to boost customer loyalty.

Website Structure:

  • Update product category and subcategory to make product view and discovery easy.
  • With product details, add a social share button.
  • A new feature of pre-order to facilitate ordering clothes before launch.
  • Need to add loyalty programs to attract the customers and increase retention.
  • Highlight live chat, refer and earn, and discounted prices to attract more customers.

SEO Factors

  • Need to write more relevant product details to improve website Google ranking.
  • Need to remove spamming keywords and improve keyword cannibalization.
  • Update duplicate and missing alt tags and meta descriptions and the current blog SEO query on the website.
  • Remove the 4xx and 301 URLs from the website.
  • Removed broken links and images to refine SEO factors of the website.
  • Make the platform mobile-friendly.

Online Payment

Customers can checkout with an online payment method using their Debit/Credit Cards, Shoppay, Paypal, or choose to pay offline.

Search

Customers can search with a specific term to get the product list and refine their search by price, gender, size, and color.

My Account

Customers can set up their profile and wishlist, add items to their virtual cart as well as manage their orders and addresses.

Shopping

Customers now can access items directly from the website with the men, women, and new collection categories.

Product Listing

Besides filters, customers can also get a quick view of basic information and add to a cart from the product list to quickly process the purchase.

Detail page

Here, customers get detailed information about the items, including available colors, sizes, and quantity for the selected item, and can purchase with “Buy Now.”

Social sharing

Customers can share the items they like with their friends and family.

Pre-Orders

Customers get the list of products they can order before the official launch.

Fast Checkout

We have made checkout interactive and straightforward with a popup section.

Contact

Customers can quickly get their messages across to the brand representative by filling out a form with their name, email, number, and messages.

Live chat

Customer support has been made available for 24 hours, 7 days a week, and with live chat, customers can get replies to their queries in a few minutes!

Order Tracking

Customers can also track orders using the tracking number received with the order confirmation.

Website Admin Features

  • Dashboard for a quick overview
  • Product Pages Management
  • Sales and Customer Management
  • Website Content Management
  • Order Management
  • Item categories and subcategories management
  • Payment transaction management
  • Respond In Live chat
  • Order delivery and order status update management
  • Payment sorting by date range and transaction type
  • Generate Analytical reports
  • Manage promotion and marketing
  • Notification and communication management

Problem

When we conducted an audit of our client’s eCommerce website, we found more issues than they mentioned and needed urgent action.

  • The platform design was not attractive, and banners and call to action were poorly designed.
  • Product listing pages were very static and lacked enough information about products.
  • Website footers had very few details, and text did not highlight functions properly.
  • There were no loyalty programs and marketing functions that could increase the sales funnel.
  • The website contained multiple broken links that impacted ranking negatively;
  • The eCommerce website was legging and wasn’t mobile-friendly.

Challenges

Our team did not face significant difficulties as we have helped many clients with many interactive and effective solutions to overcome similar problems before. Comprehensive knowledge of eCommerce website development allowed our developers to quickly upgrade our client’s fashion platform, enhancing their business reach and visibility.

Result

Considering all our client’s requirements, we redesigned and made Famous Life Fashion a user-friendly and SEO-friendly eCommerce platform. We executed the project keeping the culture and streetwear fashion style it represents in mind so the customers feel more welcome. Our team delivered a high-performing, scalable, and reliable platform that empowers our clients to outperform competitors in their niche and grow their business.

  • The platform enabled the brand to expand its online sales, increase revenue, and build a stronger brand identity.
  • It runs entirely on Shopify with a MySQL database and is built to scale so it can grow with the brand.
  • The eCommerce platform now offers an intuitive design that’s easy to use. It’s also mobile-first and responsive, so customers can buy whenever and wherever they want.

Ready to get started?

To start, use form below to tell us about you and the project

Trusted by

What our clients have to say.

Daniel Protz - CEO of Flavorwikivideo

My name is Daniel and I am the CEO of Flavorwiki. We used Techtic Solutions and specifically developer name Chintan for several months to scale up our product development. Team is very professional and they respect the work order given to them.

CEO @Flavorwiki

Recognitions

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