Rebirth of Famous Life Fashion – A USA-based Streetwear eCommerce Platform
Our extensive experience and achievements in the eCommerce segment attracted another brand to collaborate with us to transform their eCommerce platform. They wanted an upgraded website that is easy for customers to navigate, provides the most up-to-date product and style information and adds advanced e-commerce functions.
The client had a working platform, but it needed a modern look and functionality to subdue its competitors and attract customers. To address their requirements, the analyst at Techtic would analyze each aspect of the platform and prepare an audit report containing what the website lacks and what should be done.
Our client is Famous Life Fashion, a luxurious streetwear brand in the USA, offering their own manufactured clothes and accessories for fashion diehards. The brand is driven by Black designers who add the purest form of street fashion culture that our client’s brand represents. We got the opportunity to redefine the brand digitally that redefines fashion through its unprecedented range of clothes & accessories.
Website Admin Features
- Dashboard for a quick overview
- Product Pages Management
- Sales and Customer Management
- Website Content Management
- Order Management
- Item categories and subcategories management
- Payment transaction management
- Respond In Live chat
- Order delivery and order status update management
- Payment sorting by date range and transaction type
- Generate Analytical reports
- Manage promotion and marketing
- Notification and communication management
Problem
When we conducted an audit of our client’s eCommerce website, we found more issues than they mentioned and needed urgent action.
- The platform design was not attractive, and banners and call to action were poorly designed.
- Product listing pages were very static and lacked enough information about products.
- Website footers had very few details, and text did not highlight functions properly.
- There were no loyalty programs and marketing functions that could increase the sales funnel.
- The website contained multiple broken links that impacted ranking negatively;
- The eCommerce website was legging and wasn’t mobile-friendly.
Challenges
Our team did not face significant difficulties as we have helped many clients with many interactive and effective solutions to overcome similar problems before. Comprehensive knowledge of eCommerce website development allowed our developers to quickly upgrade our client’s fashion platform, enhancing their business reach and visibility.
Result
Considering all our client’s requirements, we redesigned and made Famous Life Fashion a user-friendly and SEO-friendly eCommerce platform. We executed the project keeping the culture and streetwear fashion style it represents in mind so the customers feel more welcome. Our team delivered a high-performing, scalable, and reliable platform that empowers our clients to outperform competitors in their niche and grow their business.
- The platform enabled the brand to expand its online sales, increase revenue, and build a stronger brand identity.
- It runs entirely on Shopify with a MySQL database and is built to scale so it can grow with the brand.
- The eCommerce platform now offers an intuitive design that’s easy to use. It’s also mobile-first and responsive, so customers can buy whenever and wherever they want.
Industry and Tech Stack
Shopify, MySQL
Strategy, Development, Design
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