Making Indian Chai a Mainstream In the UK With eCommerce Technology
Entrepreneurial minds can reach anywhere to find solutions, and Techtic is always ready to back them up with the best technology to make their products/services visible to their end customers. This time we got to help a recently launched Tea brand in London with user-friendly website development that enables them to reach a wider audience.
The founder has a strong motive to eliminate intermediaries and bridge the gap between customers who yearn for authentic Indian tea and spices taste in London and farmers who harvest them. To make this simple, the client needed a custom web app where they could show their journey, how the tea and spices are sourced directly from the Indian ground, and the values they adhere to. All while letting customers shop for their favorite chai and accessories easily.
In order to craft a pleasing shopping experience for the client’s customers, Techtic tailored personalized web navigations that also drive more conversions. Since the products had to be presented attractively, our team also fine-tuned the entire user journey and design according to the brand’s nature.
Features for end users
Users will have to create their account on the platform, to shop for masala chai or any accessories though we have made it very simple. Users can register by using their name, email, and password and log in using the same email address and password in a few moments.
Features for Admin
- Dashboard to provide an analytical overview of the digital store;
- Different categories of tea and accessories management;
- Efficient function to manage sales, product, and customer reports;
- Manage digital content (images, videos, text) to display on the user side;
- Order management
- Easy-to-manage CMS
- Customer requests and loyalty point management
- Payment transaction and order status management
- Create and run marketing campaigns
- Manage terms and conditions of the store
Problem
The client had come up with a unique concept of offering 100% authentic tea and spices by sourcing from Assam and West Bengal all the way to the UK. However, they started confronting challenges to gain visibility and brand awareness in their target locations. Since the world population is driven by mobile and web technology, the client needed to establish a robust digital presence on the web.
Challenges
When the client met and discussed their problems with us, we orchestrated a highly responsive and engaging digital storefront using the elite Shopify platform. Our team coordinated and brainstormed with the client and agreed upon building a platform with user-friendly and interactive interfaces, making the entire exploring to checkout process engaging for customers. Nevertheless, while preparing project requirement documents and a blueprint, we overcame the challenges below.
- Create a customized theme and design to align the brand values;
- Keep product category and details accessible quickly;
- Ensure responsiveness across numerous devices;
- Enable selection of multiple items to add in one order;
- Social media sharing option on every product;
- Unique marketing functions and admin features for the store handling;
- Enhance the visibility of the brand story and vision to increase customer trust.
Result
Multiple brainstorming sessions and iterations paid off when we heard satisfactory words from the client. Finally, the client got a platform where they can easily add new products and attract more customers, all while spreading awareness of their unique brand story. Their brand has become the talk of the town, and customers are ordering authentic masala teas, spices, and traditional accessories sourced right from the origin progressively.
Everything is delivered as the client expected, from the product catalog, site navigation, features, navigation flow, and design to checkout and marketing options. Therefore, now they are growing with a snowball effect.
Industry and Tech Stack
Shopify
Strategy, eCommerce Design & Development
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