Making Indian Chai a Mainstream In the UK With eCommerce Technology
Overview
Techtic assisted a recently launched London-based tea brand by developing a user-friendly website that connects customers with authentic Indian tea and spices directly from farmers. The custom web app showcases the brand’s journey and values while providing an easy shopping experience. Techtic personalized web navigation to drive conversions and fine-tuned the user journey and design to match the brand’s nature.
Technologies Stack
Industry
Digital Commerce, Food & Beverages
Tools & Technologies
Shopify
Services
eCommerce Development and Maintenance
Problem
The client had come up with a unique concept of offering 100% authentic tea and spices by sourcing from Assam and West Bengal all the way to the UK. However, they started confronting challenges to gain visibility and brand awareness in their target locations. Since the world population is driven by mobile and web technology, the client needed to establish a robust digital presence on the web.
01.
Interactive Menu
It is an ultimate area that allows users to navigate through the list of products, blogs, newsletters, and more with just one click.
02.
Shop the best
By clicking on “Shop,” users can access the masala chai and accessories catalog or view all available products for sale at once by selecting “shop all.”
03.
Product details
From the first look of the tea products on the category page to exploring insights into it, such as what it contains, how to make them, where teas came from, and reviews, all information is presented in an interactive way to elevate user engagement.
04.
Add to cart
Once users check out all the details, they can easily set the quantity, add the item to the shopping cart, or choose to check out instantly with “buy now.”
05.
Easy Checkout
After adding the products with the required quantity to the cart, customers can quickly proceed to checkout by entering the address and paying via cards.
06.
Loyalty
The brand also allows its loyal customers to earn and redeem points for purchasing their products on the platform under the loyalty program.
Challenges
Outcomes
Multiple brainstorming sessions and iterations paid off when we heard satisfactory words from the client. Finally, the client got a platform where they can easily add new products and attract more customers, all while spreading awareness of their unique brand story. Their brand has become the talk of the town, and customers are ordering authentic masala teas, spices, and traditional accessories sourced right from the origin progressively.
Everything is delivered as the client expected, from the product catalog, site navigation, features, navigation flow, and design to checkout and marketing options. Therefore, now they are growing with a snowball effect.
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