Building a Scalable, High-Performance Website Using Headless Commerce
When the client approached us, they had the notion of building a website to sell their Nootropics products. They wanted the platform to be fast, responsive, and user-friendly, which would allow customers to navigate and purchase their products easily. As a leading eCommerce development company, we were up for the challenge and set out to build them a website.
Our client company, specializes in an advanced cognitive supplement designed to optimize brain functions and maintain peak performance every day. Their products are powered by neuroscience-backed botanical extracts and organic compounds that are clinically proven to enhance cognitive abilities, such as memory, focus, and concentration.
Since the client needed a website that would provide detailed information about their products and benefits in a visually appealing way, we used a top-notch technology stack and onboarded our best developers to execute the project. Read on to know the full history of how we delivered the project successfully.
Features to make Customer journey Enjoying!
Since it’s a shopping site, account creation had to be a must, but we believe it doesn’t have to be tedious. Hence, we kept it plain and simple, letting prospects sign up using basic details and using the same to log in the next time. And yeah, we have also programmed an easy password reset feature, just in case.
Special features for Admin
To help the brands backend and the administrative team manage the eCommerce platform more efficiently, Techtic builds a robust set of features for their Admin panel, including:
Dashboard for a quick overview
- Sales, Product catalog, and customer reports Management
- Manage Content and Video Visible across the platform
- Terms and policy management
- Product and subscription order management
- Manage received contact forms and respond
- Manage subscription and payment transactions
- Generate coupon codes and reports
- Control marketing movements, such as notifications, promotions, etc.
Problem
The client knew they needed a fast and responsive platform to sell their cognitive supplements but was not tech-savvy enough to plan out everything on their own. However, they were specific about the platform. For example,
- They wanted their web pages to load faster and perform smoothly to help uplift the user experience and conversion rates.
- The solution should be scalable that can handle increasing traffic and sales without impacting user experience;
- The website should be friendly to integrate with other systems, such as the review system, payment getaways, and marketing services.
Challenges
One of the main challenges that we faced during the project was integrating Gatsby with Shopify as the backend. This required a high level of technical expertise and required our team to develop custom solutions to bridge the two systems.
Another challenging aspect was to optimize the performance of the website to meet the client’s requirement of load speed and GTMatrix percentage (near 70% & less than 2 seconds). This required a lot of testing, experimentation, and fine-tuning to achieve the desired results.
Customizing the website to the client’s specific needs and branding requirements was a challenge as the client’s requirements were complex and required a lot of customization. On the other hand, we had to ensure the eCommerce website meets industry standards for security and compliance as well as is easy to manage and update for the client’s team after the development phase.
Result
Our team of web developers worked closely with the client to understand their needs and develop a website that met their goals. We used the latest web development technologies and best practices to create a fast, responsive, and user-friendly website that was optimized for both desktop and mobile devices.
For branding purposes, we designed a custom theme with a clean and modern design, easy navigation, and detailed product information, as well as customer reviews and testimonials. It makes the eCommerce platform secure and easy to use, simplifying it for customers to purchase products online.
Overall, the website we built exceeded their expectations and helped drive sales and increase brand awareness. We are proud to have played a part in their success and look forward to continuing to work with them in the future.
Industry and Tech Stack
HTML, CSS3, JavaScript, Gatsby, Shopify(Standard), MySQL, English, REST API
Strategy, Development, Design
“Thanks to Techtic Solutions Inc’s work, we have witnessed a three-fold increase in conversion rates within the first six months. The team is very helpful, quick, and agile. Communication is thorough and efficient via email and Slack.”
-Amanda S, Growth Director
@Mission MightyMe
-Don Graham,MD
@HiveBrand
-Daniel Protz,CEO
@Flavorwiki
“Techtic Solutions provides services fairly and at a great price. Both knowledgeable and communicative, the team strives for success and takes accountability for all their actions. Reports are timely and they manage the language barrier and some challenges in an effective manner.”
-Kevin Garofalo, Chief Executive Officer
@Digital Marketing Agency
“The new site was completed successfully and has led to an improvement in the number of users reaching it as a result. The team managed the work effectively and maintained an excellent, personalized level of service throughout.”
-Melissa Van Hise, CEO
@Iconic Pineapple
“The team provides responsive service and functional websites with high quality code. They are always available to communicate or make quick fixes. Customers can expect a great partnership and excellent results.”
-Pete P, CEO
@Marketing & Seo Firm
“We have been using Techtic for over a year now, at multiple entities. I treat them as developers apart of my team and we have the ability to scale up in a few days if needed. They have been very receptive to feedback and the team stays the same.”
-Hesom Parhizkar, Chief Technology Officer
@Wela
“The platform has received positive feedback for its performance and versatility. The team is innovative and well-suited for long-term partnerships. Coding is stable and deliveries are timely. They use a wide range of communication tools to keep the partnership effective.”
-Hashem Omran, Co-founder
@Widelinked
“They are the best I’ve come across. The team stayed in constant communication while supplying deliverables in a timely manner. Their customer service exceeded expectations, providing great value for cost. The company’s support has generated business growth and new opportunities for app. developers.”
-Danny Salomon, CEO
@United Holdings Group
“The new functionality gives the app more potential and users are satisfied with the improvements. Techtic is trustworthy and has a good understanding of the technological tools available. They bring good ideas to projects and are supportive collaborators.”
-Marcelo C, Founder
@Agohra
We encourage candid discussions and would be happy to offer consultation to understand and address your pain areas.
Our Process