AI & Data Consulting
Digital Products
Digital Commerce
ScaleTechtic X Tool Trader: Building a Scalable B2B eCommerce Experience with Magento 2 and Akeneo
Overview
Tool Trader, a prominent online platform specializing in tools and equipment, sought to enhance its digital presence and customer experience. The existing Magento 1 platform was hindering performance, scalability, and security. To address these challenges, Tool Trader embarked on a comprehensive migration to Magento 2. Subsequently, to expand its product range for the Kyocera Group, Tool Trader collaborated with Techtic Solutions to add 33,000 new items, replicating the successful approach used for NS Tool.
Technologies Stack
Industry
Digital Commerce
Tools & Technologies
Magento 2, Akeneo
Services
Revamp of Magento Website, Design & Development
Problem
Tool Trader, a leading eCommerce platform for tools and equipment, was facing significant limitations with its outdated Magento 1 setup. The platform struggled with performance bottlenecks, poor scalability, and security vulnerabilities, which hindered the overall user experience and operational efficiency. Additionally, the lack of mobile responsiveness and inadequate search functionality impacted customer engagement and product discoverability.
As the company planned to expand its product catalog by adding 33,000 new Kyocera Group items, the existing system was ill-equipped to handle such complexity. Managing a vast inventory with multiple attributes, variants, and technical details became a major challenge. Further complicating the situation, many Magento 1 extensions were incompatible with Magento 2, and there was no unified system in place to manage and sync product data across platforms like ERP and PIM. A scalable, secure, and integrated solution was essential to support Tool Trader’s growth goals.
01.
Enhanced User Experience
The migration focused on improving website speed, responsiveness, and overall user experience. Magento 2’s advanced architecture and performance optimizations resulted in faster page load times and improved navigation.
02.
Enhanced Search Functionality
To improve product discoverability, Tool Trader implemented advanced search capabilities, including autocomplete, filters, and relevancy ranking.
03.
Improved Mobile Optimization
Recognizing the growing importance of mobile commerce, Tool Trader prioritized mobile optimization. Magento 2’s responsive design framework ensured a seamless shopping experience across different devices.
04.
Akeneo Implementation
To handle complex product data and ensure consistency, Techtic Solutions implemented Akeneo as the central PIM system, enabling efficient product modeling, streamlined data imports, enriched content, and seamless integration with Magento and Exact ERP.
05.
Expanded Product Catalog
Tool Trader expanded its product range by seamlessly integrating a wider variety of tools and equipment into the Magento 2 platform. The platform’s improved product management capabilities facilitated efficient catalog organization and management.
06.
Strengthened Security
Magento 2’s robust security features were essential in safeguarding customer data and preventing potential threats. The migration included implementing the latest security patches and best practices.
07.
New Product Category
Techtic Solutions facilitated the establishment of a dedicated product category for the Kyocera Group within the existing system.
08.
Enhanced Product Page & Filters
The product page and filter structure were replicated from the NS Tool implementation, providing a consistent user experience.
Outcome
The successful migration from Magento 1 to Magento 2 significantly enhanced Tool Trader’s digital presence, improving scalability, security, and user experience. With a seamless integration of Akeneo, the platform efficiently managed 33,000 new Kyocera Group products, streamlining product categorization and data accuracy. The incorporation of Algolia for advanced search functionality and mobile-first optimizations further elevated the shopping experience, making product discovery intuitive and efficient.
Through meticulous data migration, expert-led system integration, and performance-driven enhancements, Techtic Solutions empowered Tool Trader with a future-ready eCommerce ecosystem. The collaboration not only strengthened the platform’s operational efficiency and product management but also positioned Tool Trader for long-term growth in the competitive online tool marketplace.
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