Maintenance care for the brand that cares for kids' health
Website support services for a baby product brand
One brand with a positive vision of preventing food allergies started seeing a drop in their repetitive customers. So, they came to Techtic for the right and efficient solution to fix this and a couple of more problems. Actually, the company offers a range of baby food products that make it simple to include nuts and other common food allergies in infant provisions, as pediatric guidelines now recommend.
Basically, their primary target audience is parents who don’t want their children to suffer from any food allergies or who have hereditary food allergies and do not want their children to go through the same difficulty. After conducting a thorough analysis and competitive research, our team strategized a sound set of tactics. Our proposal includes redefining and developing the homepage and product description page design per the target audience’s perspective.
Furthermore, we suggested developing a whole new subscription page that aligns with purchase flow and an astonishing affiliate marketing page. The subscription page will aid the brand in gaining more repetitive customers, while affiliate functionality will enhance brand value and awareness. Ultimately, our proposed solutions impressed the client, and we quickly started working on their existing website to boost its functionality and attract more customers.
Unique Functionality Contributed by Techtic
Special features for Admin
- Dashboard for a quick analytic overview of the platform
- Exceptional Product Detail page manager
- Controlling Sales, Product, and customer reports
- Administer Frontend and Upload Blogs, Videos, and other Content about us, contact us, FAQs, and Learn page.
- Supervise every order placed by customers
- Sort products according to category and sub-category
- View and Manage Every Payment Transactions with Filter options
- Track and manage customer Subscription plans
- Organize order delivery and update real-time status
- Control promotional, communications, and other notifications
- Manage T&C as well as generate insightful reports
- Manage Affiliate Marketing programs and brand ambassadors
Problem
The baby product brand that the client owns already had an online presence and was working just fine. However, the site was not cooperative in terms of conversions and driving loyal customers. Hence, the client’s primary need was to build something that could help them achieve the milestone of an increasing number of regular customers.
Since an easygoing buyer journey and user experience play a crucial role in conversion, the website was also required to revamp the user navigation across the platform. On the flip side, the client wanted to have a great marketing function to back up their sales funnels.
Challenges
Building a website from scratch differs from working on an existing platform to improve its core functionality. We had to come up with unique and engaging home page and product detail pages that appeal and simplify for customers to find the right product and customize subscription packages as per their needs.
Furthermore, developing a subscription page that allows end customers to quickly adjust the number of packages and weeks they want to receive the product was a hard nut to crack. On the contrary, designing efficient affiliate marketing features and fine-tuning their product is also a result of our hard work. Thanks to experts at Techtic, who have handled every challenge strategically and smoothly.
Result
With the solutions provided by the Techtic team, the client is now almost there to achieve their first goal of repetitive customers and a number of loyal customers. Not only shopping, but customers can also upgrade their knowledge about food allergies and how to prevent the same right from their children’s infancy. In addition, customers can easily find key ingredients, how to serve, and the science behind the recipe to choose the right food for their babies.
The platform now has a customizable subscription plan feature that lets customers choose the flavor, size, and how often they need it. On the other hand, to reach a wider targeted audience, the brand can leverage affiliate marketing and attract brand ambassadors who can join the movement from the company’s affiliate marketing page. Thereby, the client got everything they needed to operate their mission-driven brand efficiently.
We encourage candid discussions and would be happy to offer consultation to understand and address your pain areas.
Our Process