Transformation of UK-based Home Made Kitchen Blend Selling Platform
With the mission to “Making home cooking deliciously simple,” our client offers kitchen spices blends 100% authentic and made with the finest local ingredients and recipes from the Mediterranean and the Middle East. Since their online kitchen blends store is on the rise, they wanted to level up their customer experience.
The main motto was to upgrade and maintain the platform to keep increasing the conversion rate. Providing customers with the ability to customize their own spice blends and order spices in bulk, creating appealing designs, and adding categories were some of the primary requirements of the client. They also needed functions to offer more opportunities to wholesalers to bring their products across the world.
After hearing the client’s vision, our analyst team started brainstorming the best possible solution to meet all the platform needs. Our technology expert suggested using the latest Shopify CMS technology to make the kitchen blends selling platform smooth and efficient. It will also allow us to create mouthwatering product pages, personalize the navigation, and tailor an engaging user flow from browsing products to checkout.
As for the end-customer facility, the Techtic team proposed creating user-friendly separate functions for bundle products and customizing the bundle. We would also design a wholesaler section with essential features that will allow our client to mark their footprint in different regions.
Keeping users’ comfort first, the platform makes it very simple for customers to register and log in to start shopping for their favorite cuisine or access recipes. A customer must add a name, email, and password to sign up quickly.
Problem
Our client wanted to create a platform where they can encourage authentic Mediterranean and the Middle East taste by sharing special recipes as well as selling perfectly-formulated spice blends. However, to accomplish the vision of making homemade cooking simple and quick with their spices, the client needed:
- A website uniquely tailored for customers that allows them to select multiple blends and order in bulk easily;
- Maintain and upgrade the platform regularly to ensure that it runs smoothly;
- Attractive product design with detailed product descriptions section with user-friendly navigations;
- Recipes to build appetizing food using the spice blends at home;
- B2B features create a chain of wholesalers to sell their products in different regions.
Challenges
First, the Techtic team analyzed the problems before planning to develop the best fit solution for the client. According to the client’s vision, to improve and maintain a high-performing website, the team has to conduct maintenance weekly. To attract more customers and increase the conversion rate, we needed to make the shopping experience effortless and customize the website navigation flow along with tasteful product page designs.
Result
After multiple brainstorming sessions and iterations, the hard work of our team paid off when we delivered the project on time. Today, the platform has been launched successfully and sells traditionally formulated spices, making the authentic Mediterranean and Middle east taste accessible to numerous regions. Detailed and easy-to-grasp recipes available on the platform inspire and help its customers try delicious cuisines at their homes. All the features and functions work as they should, contributing to expanding the platform’s customer base.
Industry and Tech Stack
Shopify, SQL
Strategy, Development, Design
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