Leverage Buying Intent to Fuel Sales-Qualified Leads.
Maximize the value of your website visitors by identifying Sales Qualified Leads (SQLs) and guiding them towards conversion. When users show buying intent by clicking “add to cart,” they become SQLs, offering a significant chance for conversion. However, if you’re struggling to identify enough SQLs, it’s essential to evaluate critical aspects of your eCommerce strategy.
Checklist for Identifying SQLs
Product Images & Copy
Ensure that your product images are high-quality and compelling, accompanied by clear and persuasive product descriptions.
User Experience
Evaluate the overall user experience of your website, focusing on ease of navigation, intuitive design, and mobile responsiveness.
Information Architecture
Review the organization and structure of information on your website to ensure that it facilitates easy browsing and decision-making.
Social Proof & Promotions
Leverage social proof such as customer reviews, ratings, and testimonials to build trust and credibility. Additionally, assess the effectiveness of your promotional offers and incentives in driving conversions.
From Visitor to Customer: Navigating the Journey of Conversion
