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The simple definition of UI (User Interface) is that it is a part of the product which is being seen by the user when he looks into the site, where as the UX (User Experience) is what they feel when they see the site. UX is a term which has its meaning in a much broader way than that of the UI. In a nutshell we will focus on UI Vs UX during the entire article. Better UX is just as having smooth operating and it gives the user a feeling of ease while visiting the site. Whereas, the good UI is the materialistic approach of making the visit on the site look good. Overall, the complete package is what that makes good UX and the good UI is obviously an important inner element of it. As per the experts, UX and UI are some of the very confusing and misused terms in this field. Without UX, UI is just like a painter painting the canvas without any thought in minds, whereas the UX without UI is just like a sculpture framed without any paper Mache. For an amazing product experience UX an UI are equally important.
The User experience design or UED or UXD is nothing but a process of developing a better experience for the user and satisfying the customer’s requirement along with maintain his loyalty towards the site. All these can be achieved by enhancing the usability, customer satisfaction while interacting with the product and finally with increasing the ease in use.
The User experience design is a whole process of improving and developing the quality of interaction taking place between a user and all the aspects of any company. The User experience design is accountable for the process of research, development, prototyping, content and testing that takes place. The User Experience Design is a non-digital practice and a cognitive science but is used and derived predominantly by several digital companies.
User Experience design is an assortment of several tasks which are focused on optimizing a product for its efficient and pleasurable usage. UI deals with the look and feel, the interactivity and the presentation of any product.
The User Interface Design is conscientious for the transformation of any brand’s visual assets and strength into a product’s interface so as to enhance the user experience. The User Interface Design is nothing but a process by which the user is guided visually through a product visual interface with help of the interactive elements over all platforms.
Just as the User Experience Design the User interface design is also a multifaceted and tough role. It is accountable for the transmission of a product’s research, development, layout and content into an appealing, guiding, attractive and a very responsive experience for the users.
After reading the above paragraphs it must have been clear by now that, what part is more important, UI or UX, but in case if it needs more elaboration, this is needed to understand that, “Often something looks very great, but it has difficulty in usage, this is an illustration of amazing UI but poor UX. Similarly if something that is very easy to use but appears terribly bad, is an example of amazing UX but poor UI.
So, it must have been clear by now that both are equally important and there are hundreds of thousands of examples in reality exists where one is excellent and the other isn’t, and if both the field would have been perfect it would have resulted to have a successful product!
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Nisarg Mehta, CEO & Chairman of Techtic Solutions, is the vision of the company. Nisarg is active in operations in his daily routine as he is one of the key decision makers in terms of technological advancements of the company. He is a friendly leader with hardworking, motivating, visionary and passionate personality.