Techtic X Solplace: Custom Shopify Store for a DTC Furniture Brand

Sol Place-Furniture brand specializing in Sunset Bed and Sofa website created using Shopify

Overview

SolPlaces is a modern D2C furniture brand dedicated to making high-quality, multifunctional furniture accessible through a direct online sales model. With their flagship product, the Sunset Sofa Bed, the company set out to disrupt the home furniture space by offering a versatile, ergonomic, and stylish piece designed for contemporary living, sold exclusively through a custom-built digital storefront. The brand required a shopping experience that was aesthetically minimal, conversion-focused, and intuitive enough to guide a customer from first discovery through to completed purchase without friction. The store needed to handle dynamic product variants, support guest checkout, enable order tracking without login, and integrate seamlessly with third-party tools for email marketing, reviews, and navigation. Techtic Technolab Pvt Ltd was engaged to bring Sol Places’ vision to life, transforming their Figma designs into a fully custom, scalable Shopify storefront built entirely from scratch, with no template reliance and a sharp focus on product experience, checkout simplicity, and brand storytelling.

15x

Gross Sales: Increased

12x

Orders: Increased

139%

Conversion Rate: Increased

Technologies Stack

Industry

Digital Commerce / Home & Furniture

Tools & Technologies

Shopify

Services

Design & Development
solplace-these items feature pet-friendly, water-resistant fabrics and are designed for,small spaces and easy, no-tool conversion
Problem

SolPlaces had a strong product and a clear brand vision, but no digital presence to support it. The client needed a complete eCommerce website built from scratch, one that could present a single hero product compellingly without feeling sparse or underdeveloped, while simultaneously managing multiple fabric types, color options, and size variants through a clean, uncluttered interface. Achieving a consistent, premium aesthetic across all devices, particularly on mobile where multimedia banners and dynamic sections are difficult to render faithfully, posed a significant UX challenge. Guest checkout was a non-negotiable client requirement: users needed to be able to browse, configure, and purchase without creating an account, while still having access to order tracking post-purchase. Third-party tools for email marketing, product reviews, and navigation all needed to integrate without compromising theme performance or visual consistency. The core challenge was to build a fully custom, premium-feeling single-product storefront from the ground up, with a checkout experience smooth enough to convert a first-time visitor into a confirmed buyer.

01.

Custom Shopify Theme Development

The entire Shopify storefront was built from scratch using a fully custom theme developed directly from Sol Places’ Figma designs, with no pre-built template as a starting point. The theme was architected with a modular homepage structure featuring above-the-fold CTAs, product quality highlights, customer testimonials, and brand storytelling sections. A mobile-first development approach was applied throughout, with extensive cross-device testing to ensure that multimedia banners, dynamic sections, and interactive elements rendered with consistent fidelity and performance across all screen sizes.

next
Solplace-Offers easy assembly with components like Velcro-secured cushions

02.

Product Page and Dynamic Variant Experience

The product detail page was designed to serve as the commercial centrepiece of the store, rich and informative without overwhelming the user. The page supports multiple fabric types and colour variations, with pricing that updates dynamically in real time as customers make their selections, giving complete cost transparency before checkout. High-resolution image galleries, a detailed FAQs section, and integrated product reviews via the Loox app were incorporated to build confidence and address purchase hesitation at the most critical point in the buying journey.

previousnext
SolPlace-The Sofa Bed Perfected, Spill proof, Water-resistant fabric prevents spills from soaking in just wipe clean with a damp cloth or mild cleaner for daily ease

03.

Guest Checkout and Seamless User Journey

Guest checkout was implemented as a first-class feature. Users can browse, configure their product, and complete a purchase without ever creating an account. The checkout flow leverages Shopify’s native infrastructure for shipping, billing, and payment, keeping the experience fast and familiar. For returning visitors, Shopify’s session and device recognition capabilities allow basic details and address information to be surfaced automatically, reducing re-entry friction without requiring a login. Email confirmation flows for account creation were also built for users who choose to register.

previousnext

04.

Third-Party App Integration

Three key third-party integrations were implemented and styled to sit seamlessly within the custom theme. Klaviyo was configured for email marketing and newsletter automation, enabling Sol Places to build and nurture its customer base from launch. The Mega Menu app was integrated to support a customisable, responsive navigation structure. Loox was set up for product reviews and user-generated content, providing an ongoing stream of social proof directly on the product page. Each integration was customised in appearance and placement to match the theme’s visual language precisely.

previousnext
SolPlace-The Pet sofa bed is made of performance fabrics that use a loopless, tight-weave construction to prevent claw snags and are rated for high durability

05.

Order Tracking and Account Management

A self-service customer dashboard was developed to give registered users full visibility and control over their orders, including tracking purchases, cancelling orders, updating shipping details, and managing their address book and profile. For guest users, order tracking is accessible via order ID and email, ensuring that every customer, regardless of account status, can stay informed on their delivery without needing to contact support.

previousnext

06.

Admin Panel, CMS Pages and Backend Configuration

Shopify’s admin panel was fully configured to give the Sol Places team independent control over products, orders, customers, and content without developer involvement for routine tasks. CMS-enabled pages including About Us, Contact, Privacy Policy, and Returns and Refunds were created and structured for easy ongoing editing. Role-based admin access, secure password recovery, and a metrics dashboard were all set up to give the team full operational visibility from day one.

previous
At Sol Place-believes your home should be more than a place to live it should be your retreat, your haven, Your Home, Your Sanctuary

Outcomes

Techtic Technolab Pvt Ltd delivered a fully custom, ready-to-scale Shopify storefront for Sol Places, built entirely from scratch with no template dependencies. The custom theme faithfully translated the brand’s Figma designs into a high-performance, mobile-optimised storefront that presents the Sunset Sofa Bed with the premium quality the product deserves. The dynamic variant and pricing system gave customers complete transparency over their customisation choices, while guest checkout removed the most common barrier to first-time purchase. Order tracking accessible without login, integrated reviews via Loox, and automated email marketing via Klaviyo collectively gave Sol Places the full operational toolkit to acquire, convert, and retain customers from day one. The brand now has a technically sound, visually compelling, and commercially optimised digital foundation, fully manageable by the internal team and built to scale as the product range and customer base grow.

Need Help With Your Project?

Let’s start the conversation and make great decision together.

    •  

All projects are protected by NDA and IPs

100% Secure. Zero Spam.

More Case Studies

Starting a new project or
want to collaborate with us?

Starting a new project or
want to collaborate with us?

Get our newsletter.

Techtic’s latest news and thoughts directly to your inbox.

Connect with us.

We’d love to learn about your organization, the challenges you’re facing, and how Techtic can help you face the future.