AI & Data Consulting
Digital Products
Digital Commerce
ScaleTechtic X House of Leon: Optimizing Shopify for Speed, Customization, and Growth
Overview
House of Leon, a premium furniture and home décor brand, recognized that their online store needed to reflect the exceptional quality of their physical offerings. In a competitive eCommerce market, they sought to enhance their Shopify storefront by improving website speed, integrating bespoke features, and streamlining third-party app functionalities to deliver a superior user experience. To overcome these challenges, House of Leon partnered with Techtic, for Shopify Store optimization and custom solutions.
72.88%
boost in average order value
26.73%
improvement in conversion rate
16.4%
increase in website traffic
Technologies Stack
Industry
Digital Commerce
Tools & Technologies
Shopify
Services
Revamp of Shopify Website, Design & Development
Problem
While optimizing House of Leon’s Shopify store, we faced several challenges. We needed to improve website speed by fixing issues that delayed content loading and by optimizing key performance metrics like the Largest Contentful Paint (LCP). Ensuring that different Shopify apps worked well together, especially Okendo Reviews and Swatch King, also required careful troubleshooting.
Building custom features, such as a product tagging system and dynamic FAQ sections, meant planning carefully to ensure they worked smoothly on all devices. We also had to find creative ways to work around Shopify’s checkout limits to display dynamic product details. Throughout the process, keeping the website stable was a top priority, so we performed thorough testing and quality checks to prevent any disruptions.
01.
Custom Feature Development
Developed custom features like interactive product tagging, scarcity metafields, and a dynamic FAQ system. They also created tailored landing pages and added a lead time display for better transparency on availability and shipping.
02.
Shopify Enhancements
The Shopify store was enhanced with theme customizations, app integrations, and checkout optimizations for a seamless user experience. Additionally, a custom blog page was created, and variant metafields were implemented to improve product displays and engagement.
03.
App Integrations and Management
Third-party app integrations were optimized to enhance marketing, sales, and accessibility. Klaviyo improved email campaigns, Rebuy boosted upsells, and Okendo was troubleshooted for reliability. Accessibility features were also enhanced for a more inclusive user experience.
04.
General Website Improvements
General website improvements included price format adjustments for clarity, mobile cart drawer fixes for a smoother mobile experience, and various UI/UX enhancements to improve usability and aesthetics.
05.
Speed Optimization
Techtic enhanced House of Leon’s website speed by optimizing images, minifying JavaScript and CSS, and fine-tuning the “Hyperspeed” app. They also performed manual code optimizations to eliminate render-blocking and removed unnecessary lazy loading to improve initial load times.
06.
SEO Improvements
SEO enhancements included rich results optimization for better search visibility, resolving Google Search Console issues for proper indexing, and assisting with URL migration to maintain SEO equity during updates.
Outcome
As a result of our comprehensive Shopify store optimization and custom development, House of Leon experienced a remarkable transformation. The improvements in website speed ensured a smoother and more engaging user experience, while enhanced app integrations and advanced custom features enriched customer interactions. Innovative solutions to streamline the checkout process further elevated the shopping experience, leading to improved conversion rates and increased customer satisfaction. Overall, these enhancements significantly boosted the store’s operational efficiency and online presence, empowering House of Leon to better serve its discerning clientele in a competitive eCommerce landscape.
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