Brelixi’s Digital Reinvention: Crafting a Conversion-First Digital Experience for a Wellness Brand

We designed and developed a custom WordPress theme that reflects Brelixi’s psychedelic and wellness-centered brand identity. The storefront was built to be fully mobile-optimized and visually vibrant, creating an immersive user experience that resonates with the modern wellness consumer. This design approach ensured consistency across all devices while showcasing the brand’s bold personality and unique product offerings.

Each product page was carefully structured to go beyond basic ecommerce information. We included detailed sections highlighting the product’s usage benefits, ingredient breakdowns, and expected onset time and effects, ensuring users understand what to expect. Customer reviews and wellness tips were also incorporated to support transparency and user engagement, helping customers make informed decisions based on others’ experiences and product insights.

To ensure flexibility and scalability, we utilized WordPress metafields for managing dynamic content. This allowed the Brelixi team to easily update product details, such as personalized dosage guidance, mood-based pairing suggestions, and unique product traits, without relying on code changes. The result was a streamlined backend experience with the power to deliver rich, personalized frontend content.

To drive higher average order value (AOV) and improve customer satisfaction, we implemented a custom logic system that enables users to mix and match products in the cart. This included bundle-building capabilities, encouraging product exploration and cross-selling opportunities while offering customers more personalized wellness kits tailored to their preferences or needs.

To ensure flexibility and scalability, we utilized WordPress metafields for managing dynamic content. This allowed the Brelixi team to easily update product details, such as personalized dosage guidance, mood-based pairing suggestions, and unique product traits, without relying on code changes. The result was a streamlined backend experience with the power to deliver rich, personalized frontend content.

A suite of third-party apps was integrated to enhance business functionality and regulatory compliance. We connected solutions for email marketing and customer retention, enabled subscription management features for repeat buyers, and incorporated robust age verification tools. Additionally, systems were put in place to support compliance with regional laws governing THC and CBD sales, ensuring responsible retailing.

From navigation to checkout, the entire user experience was optimized for conversion. We created intuitive product discovery flows, visually clear call-to-action buttons, and a frictionless checkout process. Special attention was given to the UX design to ensure customers could easily find, learn about, and purchase products with confidence, all while feeling supported through every stage of their journey.

In addition, a comprehensive Wholesale Functionality was introduced to cater to B2B customers. This includes a secure, role-based login system that provides wholesale users with exclusive access to specific products, pricing, and checkout flows. The wholesale module supports a tiered pricing structure and enforces minimum order quantity (MOQ) rules, ensuring that the platform meets typical wholesale order requirements. A custom registration and approval workflow was also built to verify and manage wholesale account requests efficiently, creating a seamless and secure onboarding process for business buyers.