Techtic X Try & Review: Built A Scalable Product Testing & Community Review Platform

Try and Review-is an online community and platform allowing users to test, review, and receive free products made using Vue.js, Laravel tech stack

Overview

Founded in 2016 in Singapore, Try and Review is a community-powered product testing and review platform that connects everyday consumers with global brands. The platform enables users to apply for free product samples, test them, and submit authentic reviews — creating trusted user-generated content that informs purchase decisions and provides brands with actionable insights. What began as a regional initiative has expanded into a global ecosystem across 17 countries, including India, Malaysia, Philippines, Vietnam, Indonesia, Australia, South Africa, and the United Kingdom. Serving millions of users across categories such as beauty, wellness, home, and food, Try and Review has established itself as a credible, community-first platform. Techtic was engaged to design and deliver the end-to-end technology platform, including consumer features, campaign infrastructure, brand dashboards, and content moderation systems.

Technologies Stack

Tools & Technologies

Vue.js, Laravel

Services

Design & Development

Try and Review acts as a bridge between consumers and brands to generate authentic, user-driven, and honest feedback

Problem

Try and Review faced a set of interconnected challenges as the platform scaled across regions. Maintaining review authenticity at scale was critical, as without a reliable moderation system the platform’s core value proposition of genuine feedback was at risk of being undermined by duplicate, biased, or promotional content. At the same time, driving consistent user engagement and long-term retention proved difficult without structured incentives to keep the community active. On the operational side, coordinating product deliveries across multiple campaigns in different countries introduced logistics complexity, requiring regional support and local fulfillment partnerships. For brands, trust remained a key barrier — convincing global companies that feedback was authentic, measurable, and commercially valuable required transparent data reporting and strong validation mechanisms. Building a platform to address these challenges while remaining intuitive for consumers and insightful for brands required a scalable technical solution with trust and engagement at its core.

Our Approach

Free Membership and Onboarding
Product Testing Campaign Infrastructure
Content Moderation and Review Validation System
Gamification and Loyalty Rewards
Localised Campaign Operations and Logistics
Brand Dashboard and Performance Reporting

01. Free Membership and Onboarding

A seamless, zero-barrier onboarding flow was built to allow users to sign up for free using personal and demographic details. Profile data collected during signup is used to intelligently match users with product testing campaigns that are relevant to their interests, location, and consumer profile — ensuring that the right products reach the right testers and that brand campaigns generate the most useful, targeted feedback possible.

Try and Review-Users register to become members, apply for product trials, and if selected, receive products for free in exchange for an honest review

02. Product Testing Campaign Infrastructure

A comprehensive campaign management system was developed to support product testing listings across categories including beauty, health, home, and food. Users can browse active campaigns, review eligibility criteria, and apply for products they genuinely want to try. The system manages the full campaign lifecycle — from application and selection through to delivery tracking and review submission — providing both users and brand partners with a structured, transparent process.

Try and Review-Covers over 30,000 products, including Beauty, Skin Care, Hair Care, Fragrance, Bath & Body, Health, Home, Baby, Food, Pets, and Electronics

03. Content Moderation and Review Validation System

To protect the integrity of the platform at scale, an AI-assisted and manual review validation system was implemented to detect and filter duplicate, biased, or promotional content before it goes live. Users are required to submit accompanying images or videos alongside written reviews, raising the authenticity bar and making it significantly harder to submit low-effort or misleading feedback. Approved reviews are published on the platform and made available for public viewing, building a trustworthy, searchable content library.

Try and Review-he focus is on authentic, user-generated content from real consumers, helping others make informed purchasing decisions

04. Gamification and Loyalty Rewards

A structured gamification layer was introduced to drive continuous user engagement and long-term retention. Users earn points and badges for active participation — submitting reviews, completing campaigns, and contributing high-quality content. Top reviewers are featured publicly within the community, creating recognition-based motivation that encourages repeat engagement. This incentive system transformed what could have been a one-time interaction into an ongoing, community-driven participation loop.

Try and Review-Once a product is received and tested, provide an honest, detailed review

05. Localised Campaign Operations and Logistics

To support Try and Review’s multi-country operations, regional support infrastructure was built to manage the logistics and customer service requirements of running concurrent campaigns across diverse markets. Integrations with local delivery providers were established to streamline product fulfillment, reduce shipping timelines, and manage the operational complexity of getting physical products to selected testers reliably across 17 countries spanning multiple continents.

06. Brand Dashboard and Performance Reporting

A dedicated B2B brand dashboard was developed to give brand partners full visibility into the performance of their product testing campaigns. Brands can run targeted campaigns, monitor engagement analytics, and access rich user-generated content including text reviews, images, and videos. Campaign performance metrics, review sentiment insights, and audience demographic data are surfaced in a clear, actionable format — giving brands the transparency and data depth needed to validate product-market fit, refine messaging, and build genuine consumer trust.

Try and Review-The platform is designed to help brands build reputation through genuine feedback rather than traditional advertising

Outcomes

The platform delivered by Techtic Technolab Pvt Ltd positioned Try and Review as a trusted, scalable, and commercially credible product testing ecosystem. The review validation system — combining AI-assisted filtering with mandatory media submissions — safeguarded content authenticity, giving both consumers and brand partners confidence in the platform. The gamification and loyalty framework improved user retention and community activity, building an engaged and self-sustaining reviewer base. The brand dashboard delivered the data transparency global brands needed, shifting Try and Review from a promising concept to a proven, insight-driven marketing tool. Today, Try and Review stands as a globally recognised community-first platform, empowering consumers to make smarter buying decisions while enabling brands to build credibility through authentic user voices.