AI & Data Consulting
Digital Products
Digital Commerce
ScaleTechtic X ScandyCandy: Enhancing DTC E-Commerce with Custom Bundles & Scalable Wholesale Solutions
Overview
ScandyCandy, a specialist in authentic Swedish confectionery, identified the need to modernize its digital infrastructure to support evolving business requirements and customer expectations. While the existing platform was operational, it offered substantial opportunities for improvement in user experience, operational workflows, and scalability. To address these challenges, the company initiated a comprehensive website redevelopment project focused on delivering an advanced e-commerce solution. This included streamlined purchasing for individual customers, customizable candy bundles, and dedicated wholesale functionality. Techtic Solutions Inc. was selected as the technology partner to execute this strategic initiative and transform ScandyCandy’s vision into a high-performing digital platform.
Technologies Stack
Industry
Digital Commerce
Tools & Technologies
Shopify Plus
Services
Design & Development
Problem
While offering a delightful product range, ScandyCandy struggled with an outdated digital experience that fell short of modern eCommerce standards. The site lacked personalized features, intuitive navigation, and engaging UI/UX, all of which are essential for driving conversions and customer satisfaction. ScandyCandy had no efficient way to offer custom bundles, subscriptions, or manage wholesale orders, limiting both user experience and operational scalability. The backend was also fragmented, making content, order, and customer data management cumbersome. The challenge was to integrate robust eCommerce functionality while preserving ScandyCandy’s fun, vibrant brand identity across both retail and wholesale experiences.
01.
Pick N Mix (Custom Bundles)
Pick N Mix (Custom Bundles) A custom bundling feature by Techtic Solutions for ScandyCandy, allowing customers to build their own candy mix by selecting categories, packaging style, and quantity. It includes a “Surprise Me” option for auto-filled popular picks and a reviewable “Candy Bundle Cart” before checkout.
02.
Product Subscriptions
To enhance loyalty and recurring revenue, the site offers a streamlined subscription service with a “Subscribe & Save” option. Displayed on product pages, it includes images, titles, tags, ratings, and variations. Customers can easily subscribe, check out, and manage their plan through their account.
03.
Enhanced Product Pages
Product pages are designed for better decision-making, featuring high-quality images, clear titles, tags, ratings, pricing with discounts, and selectable attributes. Key elements like “Add to Cart,” product reviews, and a unique “Product Making Process” boost trust and ease of purchase.
04.
UI/UX Improvements
The website redesign focuses on a user-centric experience with intuitive navigation across key pages like Homepage, Product, Cart, Checkout, and Wholesale. Key elements include a clear header, structured homepage layout, engaging visuals, and informative content sections. A well-designed footer with newsletter sign-ups and social links enhances overall usability and engagement.
05.
Wholesale Functionality
A dedicated wholesale portal allows business customers to register, get approved, and access exclusive bulk pricing and product listings. Approved wholesalers can log in, view specialized product details, make bulk purchases, and manage orders through their account, while unverified users receive automated rejection emails.
06.
Informational and Company Pages
To support customer trust and transparency, the website includes key pages like “About Us,” detailing the brand’s story and leadership, and a “Blog” section with informative articles. A “Contact Us” page offers direct communication, while legal pages like “Privacy Policy” and “Terms of Services” ensure clear user guidelines.
07.
Robust Backend Management
ScandyCandy’s backend panel offers secure access and full control over products, content, customer and wholesale accounts, and orders. It also manages blogs, transactions, and email templates, ensuring smooth and efficient website operations. A central dashboard with key metrics helps admins monitor and optimize performance.
Outcome
The project resulted in a high-performing, scalable e-commerce platform that successfully captured the unique identity and operational needs of ScandyCandy. The custom functionalities, particularly the “Pick N Mix” and wholesale features, were implemented with precision, offering users an engaging and efficient shopping experience. The new site significantly improved usability, operational efficiency, and customer satisfaction. Enhanced UI/UX design and mobile responsiveness contributed to increased engagement and conversion rates, while the robust technical foundation ensured long-term scalability and stability. Ultimately, the redevelopment positioned ScandyCandy for sustained growth and differentiation in a competitive e-commerce market.
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