AI & Data Consulting
Digital Products
Digital Commerce
ScaleHey Bud Skincare’s eCommerce Evolution: Shopify Development for Scalable Growth & UX
Overview
Hey Bud Skincare is an Australia-based D2C brand renowned for its hemp-infused, vegan-friendly, and cruelty-free formulations. With a fresh, nature-inspired identity, Hey Bud has cultivated a global following by addressing acne, dryness, and sensitivity through effective, plant-powered solutions. As the product catalog and marketing initiatives expanded, the brand recognized the need for a more robust digital platform, one that could mirror its vibrant tone while supporting dynamic bundles, personalized journeys, and seamless backend operations. The goal was a fully custom Shopify storefront: responsive, on-brand, and optimized for conversion, complete with tiered discount logic, metafield-driven content, and tight integrations with Skio, Klaviyo, Gorgias, and Reviews.io.
Technologies Stack
Industry
Digital Commerce
Tools & Technologies
Shopify
Services
Design & Development
Problem
Hey Bud Skincare faced multiple challenges as it transitioned to a more advanced eCommerce experience. The existing platform lacked the flexibility to support dynamic bundle-building capabilities and tiered discount logic, which are central to the brand’s promotional strategy. Integrating subscription services through Skio introduced potential conflicts with Shopify’s native cart behavior, complicating the checkout flow. Third-party apps frequently overrode custom templates, risking UI inconsistencies and broken layouts. Additionally, the marketing team needed a scalable solution to manage content such as FAQs, product information, and promotional rules without relying on developer intervention. To maintain a high-performing mobile-first experience, it was critical to balance rich media and interactive elements with optimized load speeds. Addressing these complexities was essential to enable scalability, improve conversions, and ensure a cohesive, on-brand user journey.
01.
Custom Theme Development
A pixel-perfect Shopify theme was developed to match Hey Bud’s brand guidelines, featuring fully responsive layouts optimized for mobile performance and enhanced with Swiper integration for smooth, high-performance carousels and homepage sliders.
02.
Dynamic Bundling Logic
A tiered discount system was implemented using Shopify’s native metafields and theme logic, enabling offers like “Buy 2 Save 10%, Buy 3 Save 15%.” Additionally, a “Build Your Bundle” feature was developed for real-time dynamic pricing and cart updates.
03.
Enhanced PDP & PLP UX
Product detail pages were enhanced with review badges, before/after galleries, and trust indicators to boost credibility, while custom filters for skin type, product type, and skin concerns were developed to improve product discovery and user experience.
04.
Metafield-Driven Customizations
Shopify metafields were utilized to dynamically display ingredient lists, product instructions, and customer FAQs, while also enabling flexible backend management for easy marketing content updates.
05.
Third-Party App Integrations
Apps like Skio for subscriptions, Reviews.io, Gorgias for customer support, and Klaviyo for email/SMS were seamlessly integrated, ensuring full compatibility and consistent UI/UX across all custom sections of the store.
06.
Marketing & CRO Enhancements
Floating promotional banners and BOGO logic were added to campaign-specific landing pages, while testimonials, user-generated content, and influencer social proof were embedded throughout the site to boost credibility and drive conversions.
Outcome
The revamped Shopify storefront delivered a lively, on-brand shopping experience that empowered Hey Bud’s marketing team with full content control and real-time bundle functionality. Page-load speeds improved significantly, reducing bounce rates on mobile devices. Early analytics showed a notable uplift in average order value, driven by the intuitive bundle builder, and higher email-capture rates via Klaviyo pop-ups. With seamless subscription management through Skio and consistent review integrations from Reviews.io, Hey Bud now enjoys a scalable platform primed for continued growth and deeper customer engagement.
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