Do you being a business owner always wear the same suit and tie every day to work?? Well even better, do you still drive 1980s car at work?
We all know the answer and that is a Big “NO”.
Changes are necessary be it anything that we do, create or follow. Remember change is the only constant. We believe that the same theory should apply on your website. Well, it doesn’t mean that we are saying change your website as frequently as you change your office suit. However, it is certainly suggested for any business to improve, revamp or revive the website look and feel periodically. Be it some new features, design changes or content integration for new pages, it is highly important that you would never buy a 1990s Nissan 300zx but you would certainly go for a Nissan 350z.
Website is one of the most important tool and highly powerful asset for online presence, brand development and lead generation. It is imperative to promote your website with highly interactive user experience with the use of cutting edge technology. One should consult an experience web design company to ensure what are the loopholes in the website and what level of user experience can be achieved and necessary for a successful brand building. A sloppy website can cause you lot of grief, since the users will not be liking what they see and may question your company’s professionalism.
Going forward we would also like mention some of the benefits of having your website redesigned periodically:
Search Engines Perspective:
Its important to change the content and the website periodically, as Google and major search engines appreciate the fact that the content is new. Freshness of the content and relevance of the content is always a great way to not only bring attention for the user, but making him read, share and leave his footprints. Also, creating a highly interactive website will certainly give confidence to the user to surf your website and go to different pages, which will reduce the bounce rate of your website and certainly help them understand lot of about the website and services/products.
A website selling cell phones if not updated to the latest trends in cell phones and do not gather reviews for each and every phone coming into the market that is worth selling; it has no point of running the website which eventually will be obsolete with old information stacked up. Updated information and reviews of the products and services that you are selling will certainly be highly important. Does it mean that the content should be updated daily? No, absolutely not. If you can much better, but if you can not do it on daily bases or if you don’t too much information to work with on daily bases, it wouldnt hurt to do it monthly or bi-weekly. Consistency is important to achieve the credibility in market of having top of the game for products and service offerings in respective industry. So gaining the credit for updating the website features, design elements, content, or any other measures would certainly help you.
Revenues & Growth:
For a website, selling tiles, they stay on top of their game and update any new products and upcoming tiles products to their website. Moreover making the user experience better by letting their customer review the tiles, quality and pictures at the best possible resolution with ease of placing an order would be ideal way of redesigning the website. It could extend to the next step of educating the customers with a strong knowledgebase, where users can find which tiles are most suitable for their requirements. By following this path, business will certainly observe growth in terms of credibility, search engine visibility and rankings, traffic generation and most importantly, higher sales and revenues.
To summarize this, we would certainly recommend you to redesign your website with cutting edge technologies on periodic bases to offer something better and ideal to the users and potential customers with updated information and amazing experience. We ideally recommend a new website every year or year and a half. Consult your web designer for a better website today.