2014 so far, has been one of the most amazing years for web design concepts, innovations and inventions. Amongst all the innovative ideas like responsive web designs, parallax effects and many more that we see every day over the internet for the websites, there is one thing that has been noticed by the viewers, which are Video banners.
These video banners range from a small segment of a screen to full sized videos. It is an eye catching and an innovative concept to showcase your prospects on how their business can be empowered. It gives a very personalized feel for their visitors to watch the custom videos on the website to understand the business without having to read a word about it.
A year back, the video was not a good idea because of the compatibility with the video player and mobile devices. However, after the way HTML5 evolved, it empowered mobile devices to be as user friendly and feature friendly as any other device. The video formats can be changed for different devices and can be certainly played on all of them. Technology evolution is one of the most beautiful things to admire and watch. Turning from an old school website to a video banner website is not just a great, but a smart step ahead. This certainly increases the average amount of time a person spends on that very website, and hence, reduces the bounce rate.
The user engagement on a website is directly proportional to the lead generation. The longer the user stays on that website, the better it is for the business to increase the prospects of that user to leave his footprint. Showcasing an eye-catching story telling video does the exact same job by maintaining the interest of the viewer. Combining the video banners with the parallax effect and responsiveness of the website would create wonders to the website’s visibility. It is user friendly, interactive and interesting and above all, professional.
It is highly recommended that if you are planning or envision building a website, you should consider having a story telling video and merge that with responsive features, along with the parallax effect towards plenty of positive compliments and leads. This empowerment has been noticed and implemented by major players like PayPal, Zendesk and many more.
Interesting ideas and scripts are always admired by the world and is just a matter of making some effort towards innovation. It is fascinating to know that HTML and Web Design has evolved to a drastic level.
This is just the beginning of a trend, which web enthusiasts have started following and implementing. Don’t be surprised if you observe every 5th visually attractive website carrying this look and feel.