It all starts with a Website.
21st Century Consumer always wants to look up for your information online rather than finding your business card from their drawers or wallets. This article is based on the fact that the importance of online representation is must and understood, whether the business is one-man-army or a multinational organisation. It really is not important why are you creating the website; for showcasing your portfolio, expertise, products, services or business card; one must always have a professional, yet interactive business website for the potential customers to take a look and understand.
Having an Online Presence is not just enough there’s much more to that…
You can always treat your website as a lead generation tool. You can showcase your marketing strategies, knowledge base as well as complete information about your business to maximize the number of leads. After a detailed research on the users and after studying many case studies, it is inferred that there are certain factors that you should always consider which are mentioned below:
1. Let the customers interact with your website
There are plenty of different ways a potential customer will come on your website. For example, you have been marketing some products on your social media and a customer (impressed with your product) clicks on the link and if that link is redirecting to the Home Page of the website, he will loose interest in the product, as he will again have to look through your website to find that very product. It is better to let the customers interact with what they are looking for, landing on the same product that customer was impressed with would be the right choice. In a nutshell, each marketing campaign or ad campaign that you are running takes you to a safe landing of an appropriate page on your website, thats exactly when the customers will start showing more interest towards your website.
2. Capturing Leads & Customer Information
Customers coming on your website from various different sources may have come to the right place, but it is very important that the customer leaves contact information to you which may turn out to be some potential business. The customer arrived to your website should be attracted to leave his information by filling up a small yet attractive contact form with least information. This will do wonders, as the customer will have ease in filling out the form. Unnecessarily putting up larger forms and asking customer to fill up all the information on what they need would not be a good start, as most of the users are not really interested in filling up all the details without having full confidence in your company, services/products and your support. Gaining the contact information from the customers will be a big win to capture leads and your sales team can start following up with the potential customers.
3. Educate potential customers with detailed information
Potential customers on your website always look for some details on the services or products that you are selling. They are always interested in knowing, why they should buy your products or hire your services for any requirement. This is when it is highly recommended to educate them with the help of a blog and various articles relating to your website, your products, services etc. You should always let them subscribe to your newsletters and keep them aware about the updates. A blog is supposed to be informative and should be treated as a knowledge base, it should certainly not be a place where your sales pitch keeps pointing visitors to buy things, as its considered spammy marketing technique and adds no value to the entire knowledge base that you have created. It is always better to educate the customers on what would benefit them and how?
Lead Generation has always been a marathon and really boosts the business on a long run. The techniques suggested above, would definitely increase the traffic and will eventually let customers stay on your website for longer period of time, maximizing the possibility of generating leads.
Clearly this article is all about how one can treat a website as part of the goal achiever unit and just like other marketing campaigns the website periodically needs to be reviewed and updated in order to make it as efficient and effective as it can be.