How Mobile Commerce can increase sales and customer engagement?

Sector: Digital Commerce

Author: Kishan Gediya

Date Published: 06/08/2020

How Mobile Commerce can increase sales and customer engagement?

While most eCommerce businesses now have a mobile responsive website, those with a mobile app are deriving a three times higher conversion rate.

mobile app derive three times higher conversion rate chart

As an eCommerce business owner, you might think why is that the case?

One reason could be that the online store is situated where people spend 3 hours and 15 minutes (5.4 hours in the US) daily.

Offering your eCommerce products via a mobile app is not only trendy but also equally profitable. New eCommerce app development techniques have changed the online selling industry for good.

Shockingly, 79% of people who own a smartphone have purchased something online in the past 6 months. It’s a fact that they’re going to purchase again. We’ll focus on why you should get a shopping mobile app so they also purchase from you!

7 Advantages of M-Commerce for Business

1. The Consumer is Going Mobile First

There are more smartphones in the world than there are humans. And clearly, people are shifting to smartphones over PC/Laptop. May it be playing games, surfing the web or shopping online.

smartphone adoption over PC/Laptop chart

Higher smartphone adoption means more people will use it to shop online. More mobile online shoppers mean you need to be readily available on the mobile.

There are two ways to shop online on a smartphone – mobile website and mobile app. If your mobile app offers rewards points, 51% of smartphone users will choose the app.

smartphone users choose mobile app statistics chart

2. Immersive User Experience When Viewing Products

ECommerce is a lot about products and the shopping cart. When your customers find it easy to search through hundreds of products quickly, they are more likely to buy.

Mobile websites take more time to load products and in many cases, they are not responsive. If your customers can’t see a product and add it to the cart, they’ll go somewhere else.

Mobile apps offer better performance may it be finding products, viewing product photos, comparing products or using shopping filters. Therefore, the chances of purchase on a mobile app are significantly high.

3. Push Notifications

When you invest in Mobile App Development, you’re investing in the ability to actively market your business. You can use push notifications for;

  1. Sale Alerts
  2. Price Drops
  3. Customized Discount Offers
  4. Product delivery updates
  5. Remarketing purposes

The good part is that 55% to 60% of app users agree to receive push notifications. Push Notifications also have 7 times better click-through-rate than email marketing.

Not all customers like opening marketing emails but most will tap on the notification. This is the least obtrusive way to market your eCommerce business.

4. Connect to E-Wallets and Payment Alternatives

Mobile payments are a new rage and are rapidly increasing. The biggest mobile payment platform Alipay now has 1 billion+ users.

Mobile Payment Adoption by Country worldwide chart

When it comes to paying for orders, the mobile payment system decreases friction in the checkout process.

On a desktop or mobile website, you can’t use your mobile app directly without picking up your phone for an OTP. But on a mobile shopping app, you can easily pay for your order with one click.

The seamless experience prompts users to prefer the mobile app and increase your sales significantly.

5. Quicker Access Speeds

Notice the steps involved in accessing your eCommerce store on a mobile app versus a website.

Website - 4 Steps

  1. Go to your laptop/PC
  2. Open the browser
  3. Enter the URL of the Website
  4. Wait to load

Mobile App - 2 Steps

  1. Unlock your phone
  2. Tap on the app

Mobile apps are evidently quicker. Not only that, but they also show more products to the users in the same amount of time. The following chart from a study shows that people spend more time on a mobile app than a website.

Apps vs Mobile web Average time spent per day with mobile internet chart

Again, the point is that mobile apps reduce the friction between your store and the buyer.

6. Analytical Advantage

Mobile apps offer a more personal and detailed way of monitoring user behaviour when it comes to shopping.

On a website, you can’t track a user personally unless they have logged into your website. All other users are just visitors who haven’t converted.

But on a mobile website, most people are always logged in with your store, allowing you to closely monitor what products they are viewing or like to shop.

Based on that, you can create personalized offers and give out discount coupons, which makes people choose you over the competition. 63% of smartphone users like that!

smartphone users behaviour when they shopping chart

7. Extended Functionalities

If you go for On-Demand App Development, you can achieve more than just a mobile shopping app.

Goat, a mobile app-based eCommerce store where people can sell their shoes. It offers a price-determining algorithm and many other innovative features that set it apart from a conventional app.

Similarly, you can integrate many such features that your customers will want to use. Offering unique features to the users not only attracts their interest but also makes them shop savvy. which is an influencer-based mobile shopping app and Shopami which offers customized discounts from your favourite brands, are also doing the same.

Wrapping Up

It’s safe to conclude that while launching an eCommerce website is a good start, a mobile app offers a real boost. This can be easily established by the following lessons that we gained from this article.

  1. Consumers prefer eCommerce mobile apps over eCommerce websites.
  2. Products load faster on mobile apps.
  3. It’s easier to pay on mobile apps.
  4. Mobile apps offer better marketing opportunities.
  5. People like product recommendations on mobile apps.

Considering all the above points, it’s hard to not get a mobile app for your own business.

The only thing that may be stopping you is the cost and effort of M-Commerce App Development. But don’t fall for the myths. It doesn’t take $10,000 to make an eCommerce mobile app in 2020.

Now that you know the benefits of a mobile app, it’s worth exploring the deeper details of the project. Get in touch with our Mobile eCommerce Experts and discover how easily you can get started with it!

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