Enhancement of the shopping brand with the unique subscription service
Overview
UBBO, a brand offering personalized subscription plans for men’s personal care products, approached Techtic to upgrade their core PHP website. Their goal was to enhance the on-site experience by 10X, providing seamless product browsing and ordering across web and mobile. Techtic developed a strategy to improve the overall shopping experience, ensuring a smooth, device-agnostic platform that meets UBBO’s objectives.
Technologies Stack
Industry
Digital Commerce, Retail
Tools & Technologies
HTML5, CSS3, JavaScript, WordPress, WooCommerce, MySQL
Services
Strategy, Development, Design
Problem
The main concern for the existing website was its lack of performance and poor user experience, due to that they were not able to generate enough revenue.
Despite having an extremely useful service the brand growth was stagnant. Also, when we started looking into the website we realized that it was not responsive and hence had issues loading on different devices, which was also an important factor for poor performance.
01.
Buy A Box - Customizable Box For Personal Care Products
It is the USP of the brand, a unique customizable box for personal care products. When a customer hits the “Buy a Box” feature on the platform, a zip code pop-up will appear. This is to let customers confirm if the brand delivers in their area before proceeding further.
02.
Product Section By Brands
The list shows every product with various brands. When a customer selects the brand the image of the same brand product will appear. customer is then can I add the product of the preferable brand into their subscription box.
03.
Set Up Delivery
After adding the desired items to the cart, customers will get options to set the frequency of their box delivery. For example, they can customize the timeline of delivery like if they want to receive the box every four weeks or 3 weeks.
04.
Secure And Easy Payment Options
The platform lets customers pay via Stripe and also supports cards to make recurring payments for customer subscriptions easy. The site also engages customers with a confirmation message to assure customers about their payment.
05.
My Account- Manage Information and Subscriptions Easily
The customer’s kingdom, My profile/Account, where they can manage and save personal information, such as multiple addresses, payment methods, card details, subscriptions, and so on. They can also edit, cancel, or renew their subscription plans from here only.
Challenges
The Techtic team understood the client requirements and analyzed the challenges the brand was facing to address them intelligently. For example, to make checkout seamless for customers, we added payment gateways – Stripe, and Cards. To offer a truly customizable subscription plan, we said the Mix-Match Pro Add-on plugin. We also integrated the Zip code verify plugin to let customers find out if they can get the delivery even before they start shopping. And to make it effortless for the brand to run email marketing, Mailchimp integration was added too.
Outcomes
Not only personalized user experience for their prospects and customers, but Techtic also made their Admins’ job easier. Now the company can keep a close eye on its registered and subscribed users, products, product brands, and revenue, and generate weekly or monthly reports as well. They can now also manage and cater to their customers more efficiently by offering unique customer experiences as per their location.
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