Technology Migration Of a Lab Products Store
A company that supplies a broad range of instrumentations and consumables to laboratories across Australia came to Techtic for technological improvements. After a brief discussion, the Techtic team discovered that the company needed a makeover for its website. They wanted to give a modern touch, enhancing customer experience and selling directly to customers. The company has been acting as a prime lab products supplier with sales offices in different corners of the country.
Their main objective was to offer a solution allowing their customers to quickly view products, choose products from different categories, and order without interruption. The Previous website was built with core PHP. Now, we had to decide on the technology stack to upgrade the platform in a way that achieves the company’s goals.
Analysis and discussion concluded with Shopify. And the company and Techtic agreed to migrate the Lab Products website to the Shopify platform, ensuring every necessary functionality. In addition, the Techtic team guaranteed to make the platform interactive and user-friendly to match the latest trends and increase the conversion rate.
Features of the Storefront
It is the ultimate space where the customer can access everything available in the store, including the menu, shopping cart, sign-up/login, product search bar, seller names, and more. That’s why this store page had to be intuitive, interactive, and simple so that customers could easily navigate through the whole store.
Problem
The lab product supplying company offers a myriad of products required for a healthcare Laboratory to run efficiently, including test kits, numerous glassware, plasticware, instruments, and equipment. To ensure a superior customer experience and gain more loyal customers, the company decided to migrate its website to the Shopify platform. Techtic was supposed to ensure the utmost precision in the migration, confronting every possible issue. However, Techtic’s experience delivering numerous result-driven Shopify stores made the job easier.
Challenges
The company’s website was built in core PHP, and now it will be migrated to Shopify. This was not the challenge but importing the store’s data and content to Shopify and organizing the products by creating categories and subcategories without compromising on the platform look or user experience required some iterations. On the other hand, we needed to make the platform relevant to the latest trends and integrate out-of-the-box integrations, such as payment gateways, email marketing API, and Chatbot too.
Result
By overcoming challenges through brainstorming and iterations, the Techtic team delivered a project that matched the industry standard while engaging the customer fairly. Customers are now able to make informed decisions without much hassle as they can quickly preview the products, search products by brands and categories, and checkout faster, no matter if they shop from their desktop, smartphone, or tablet.
The responsiveness, interactive and intuitive navigation, and streamlined buyer’s journey are winning customer loyalty, concluding the company’s bottom line rise.
Industry and Tech Stack
HTML, CSS3, JavaScript, Shopify, MySQL, PayPal, Chatra Chat Bot
Strategy, Development, Design
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