Technology Migration Of a Lab Products Store
Overview
An Australian lab supplies company approached Techtic for a website makeover to enhance customer experience and enable direct sales. Their main goal was to offer a seamless product browsing and ordering experience. After analysis, Techtic recommended migrating the site from core PHP to Shopify. This upgrade aimed to modernize the website, making it interactive, user-friendly, and aligned with current trends to boost conversion rates.
Technologies Stack
Industry
Digital Commerce, Medical Equipments
Tools & Technologies
HTML, CSS3, JavaScript, Shopify, MySQL, PayPal, Chatra Chat Bot
Services
Strategy, Development, Design
Problem
The lab product supplying company offers a myriad of products required for a healthcare Laboratory to run efficiently, including test kits, numerous glassware, plasticware, instruments, and equipment. To ensure a superior customer experience and gain more loyal customers, the company decided to migrate its website to the Shopify platform. Techtic was supposed to ensure the utmost precision in the migration, confronting every possible issue. However, Techtic’s experience delivering numerous result-driven Shopify stores made the job easier.
01.
Intuitive and Interactive Home page
It is the ultimate space where the customer can access everything available in the store, including the menu, shopping cart, sign-up/login, product search bar, seller names, and more. That’s why this store page had to be intuitive, interactive, and simple so that customers could easily navigate through the whole store.
02.
Product listing page
The page is where customers see a list of products they search for with a handful of useful features. For example, Product sorting for filtering products by price, name, and code. Quick view to get a clear product image, and Add to cart to move the product into their shopping bag if they are logged in.
03.
Intuitive and Accurate Search Bar
This intuitive search bar grasps what the user writes and recommends products with images, giving a clear understanding to customers. Also, the search bar supports both brand and product names. So if customers enter the brand name, they will get accurate product lists.
04.
Comprehensive Brands Overview
This page refers to all the available brands in the store and showcases their logo, name, and link to their website so customers can verify the details in a minute before buying their products.
Challenges
The company’s website was built in core PHP, and now it will be migrated to Shopify. This was not the challenge but importing the store’s data and content to Shopify and organizing the products by creating categories and subcategories without compromising on the platform look or user experience required some iterations. On the other hand, we needed to make the platform relevant to the latest trends and integrate out-of-the-box integrations, such as payment gateways, email marketing API, and Chatbot too.
Outcomes
By overcoming challenges through brainstorming and iterations, the Techtic team delivered a project that matched the industry standard while engaging the customer fairly. Customers are now able to make informed decisions without much hassle as they can quickly preview the products, search products by brands and categories, and checkout faster, no matter if they shop from their desktop, smartphone, or tablet.
The responsiveness, interactive and intuitive navigation, and streamlined buyer’s journey are winning customer loyalty, concluding the company’s bottom line rise.
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