Techtic × Curly's Way: Built a Personalized Curl Care Experience on Shopify 

For a brand built around personalization, the homepage had to make that choice feel effortless from the first click. We led with three distinct product lines for Wavy, Curly, and Afro hair, making the difference clear. Social proof reinforced trust, while the quiz became the natural next step, helping customers identify their hair type before discovering the right products. 

Once customers knew their hair type, the next step was helping them find products that matched it. We organized collections around Wavy, Curly, and Afro hair, with filters for categories like Leave-in, Gel, and Shampoo. The result was a more intuitive path from knowing their curls to finding the products made for them. 

Once customers found products suited to their hair type, the product page needed to give them confidence to take the next step. We brought pricing, product benefits, reviews, and variant options into a clear buying journey, while subscription choices made repeat purchasing easy.

Curly’s Way is more than an online store, so the digital journey needed to connect customers with its physical salons. We integrated all four locations (Naples, Reggio Emilia, Rome, Mykonos) with pages showing hours, services, pricing, and call buttons. Customers can now move seamlessly between discovering products online and connecting with the right salon.

Personalized products mean nothing if customers can’t find them. We strengthened Curly’s Way’s organic visibility by refining technical SEO, on-page elements, and content around high-intent searches. This helped more customers discover the brand when actively searching for solutions that matched their needs.