Techtic X Fox & Field: Shopify Store Redesigned for Sustainable Gifting
Overview
Originally launched as Earth Hero, the brand rebranded as Fox & Field to better reflect its evolving vision of offering eco-conscious gifting products, but its outdated Shopify store no longer supported that growth. Despite great products, the site struggled with conversions and an outdated customer experience. After discovering our work on Giftree (a similar gifting brand), the founder partnered with us for a complete Shopify transformation. We rebuilt the storefront with a modern, conversion-focused experience, helping Fox & Field strengthen its brand and scale in the $18.4 billion gifting market.
Technologies Stack
Industry
Digital Commerce / Sustainable Gifting
Tools & Technologies
Shopify Advanced (Domain Migration)
Services
Liquid, Loox,Complete Site Redesign
Problem
Outdated site architecture broke customer journeys mid-funnel, killing conversions. Design felt dated compared to modern gifting competitors. Homepage failed to communicate sustainability mission alongside commerce. Product pages lacked customization options needed for corporate buyers. No gift box bundling experience despite market demand. Bulk purchasing workflows were nonexistent. Domain migration required preserving SEO while implementing modern infrastructure. Balancing sustainability storytelling with frictionless buying needed careful UX planning.
01.
Homepage
Redesigned homepage showcasing featured collections, best sellers, eco gift boxes, sustainability pillars, customer testimonials, and educational content. Balances storytelling with conversion-focused CTAs.
02.
Product Listing Pages
Advanced filtering, sorting, quick-view, hover previews, and strategic collection organization. Enables efficient browsing reducing navigation friction.
03.
Product Detail Pages
Complete product information with images, customization options, bulk pricing and related product recommendations. Builds confidence for both individual and corporate buyers.
04.
Cart
Optimized purchase flow with cart management, coupon application, secure checkout, customer registration, order history, address management, and account dashboard. Reduces friction at critical conversion points.
05.
Gift Box Builder
Browse-add-review-purchase workflow enabling customers to curate custom bundles, view updated pricing, and increase order value through personalization.
06.
Content
Dedicated pages (Our Story, Our Sourcing, Our Impact, Services) communicating environmental commitments alongside product pages and strengthening trust.
Outcome
Techtic transformed Fox & Field’s outdated store into a modern, conversion-focused Shopify Advanced ecommerce platform. We redesigned the information architecture, introduced a premium storefront, and built a custom gift box builder to enable personalized gifting while streamlining B2B purchasing with product customization and bulk ordering. Today, Fox & Field operates a high-performing storefront that reflects its premium brand and delivers a seamless experience for both consumer and corporate buyers.
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