Techtic X Brydge: The Redesign That Quadrupled Conversions
Overview
Brydge is a premium accessories brand creating aluminum keyboards and Thunderbolt docks for iPad and Mac users. Their Wix storefront wasn’t converting despite strong brand guidelines. The marketing director brought clear problems: poor UX, low conversions, and no scalability. Techtic recommended a complete Wix-to-Shopify migration with full redesign. We delivered a modern, conversion-focused Shopify storefront. The result ? The platform now converts 4x more efficiently.
79%
Gross Sales
111%
Orders
4x
Conversion rate
Technologies Stack
Industry
Digital Commerce / Premium Accessories
Tools & Technologies
Migrated From Wix to Shopify Advanced
Services
Store Redesign, Migration, CRO
Problem
Brydge’s Wix platform wasn’t converting traffic. Navigation was confusing for device-specific products. Product compatibility information lacked clarity. Homepage failed to communicate premium positioning. Product detail pages lacked trust signals. Cart and checkout had unnecessary friction. Operational management was cumbersome. The entire platform felt dated compared to competitors. Complete redesign required reimagining every touchpoint.
01.
Homepage
Hero banners showcasing premium positioning, featured collections, product benefits, compatibility highlights, customer reviews, trust indicators, and strategic CTAs driving discovery. Establishes premium brand image immediately and guides visitors toward product exploration.
02.
Product Listing Pages
Structured product grids with intuitive categorization, advanced filtering, sorting capabilities, device-based navigation, and streamlined browsing for efficient product discovery. Helps customers find compatible products quickly without confusion.
03.
Product Detail Pages
Premium PDP design featuring product galleries, compatibility matrices, variant selection, key benefits, warranty information, shipping details, customer reviews, and related recommendations. Builds purchase confidence through comprehensive product context.
04.
Cart
Optimized cart with slide cart functionality, wishlist integration, order summary clarity, and streamlined checkout reducing friction at the critical conversion moment. Reduces abandonment and improves completion rates.
05.
User Profile
User account system with registration, order history, address management, payment methods, and personalized recommendations improving convenience and retention. Enables repeat purchases through organized account management.
06.
Compatibility
Device-specific navigation paths, compatibility guides, comparison tools, and clear labeling ensuring customers quickly identify products matching their iPad or Mac. Eliminates confusion around compatibility, the primary purchase barrier.
Outcome
Techtic delivered a complete transformation. Migration from Wix to Shopify provided a scalable foundation. Redesigned homepage elevated premium positioning. Device-specific navigation solved compatibility confusion. Streamlined checkout reduced friction. What arrived from nowhere became a “wow” design customers enjoyed. Brydge now operates a premium Shopify experience matching their brand promise and driving measurable business results in the $58.7 billion accessories market.
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