2.1% is the Average eCommerce Conversion Rate
The conversion rate is a vital metric used to measure the effectiveness of any changes made to an eCommerce website and the overall success of an online business.
To give you an idea of the eCommerce industry in 2023, the highest conversion rate was observed in eCommerce sites offering home and beauty products, at an impressive 3.3 percent in the third quarter of 2022. Similarly, sites related to haircare and food and beverage also experienced a high conversion rate of 3.1 and 3.0 percent, respectively. By contrast, the average conversion rate for all sectors included in the study was 2.1 percent.
This eBook examines the top eCommerce conversion rate optimization techniques in terms of technology and marketing:
- – Landing page optimization & personalization
- – Easy navigation throughout the store
- – Simplified checkout process
- – Guest checkout to reduce abandoned carts
- – Consolidating UGC into product pages
- – Optimizing the no-result pages
- – Content optimization on landing pages
- – And more…
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Outsource eCommerce Management to Boost ROI
A team of managed eCommerce experts can enhance eCommerce conversions by optimizing the complete customer journey, including product marketing, search engine optimization, website design, and UX/UI.
Techtic’s managed team for eCommerce offers data analysis services to identify patterns in customer behaviors and recommend necessary improvements, such as conducting A/B testing for various page layouts or streamlining checkout processes.
Furthermore, a managed eCommerce team like ours can provide guidance on market research, audience segmentation, email campaigns, and digital marketing tactics to boost customer engagement with your store, thereby increasing the overall conversion rates.