Techtic X Modern Picnic: From Startup to Luxury Brand
Overview
Modern Picnic is a Shark Tank-featured brand that started as a startup and transformed the lunchbox category into a premium lifestyle product for modern professionals. As the brand grew, its Shopify storefront no longer reflected its premium positioning. Recognizing the need for change the founder partnered with Techtic for a complete Shopify redesign, resulting in a storefront that aligned with the brand’s vision while supporting growth through conversion optimization.
Technologies Stack
Industry
Digital Commerce / Fashion & Lifestyle
Tools & Technologies
Shopify Grow, Flow, Rebuy, Judge.me, Shiphero, Bookkeep, Tiplewhale,
Services
Theme Redevelopment, Design Integration, CRO
Problem
The Shopify storefront wasn’t fully reflecting Modern Picnic’s premium positioning. Product discovery, storytelling, checkout, and account management experiences needed improvement, while conversion growth had stalled. The challenge was to modernize the shopping experience across mobile and desktop while preserving the brand’s unique identity.
01.
Homepage
Homepage redesign featuring founder’s story, hero imagery, featured collections, social proof, and strategic CTAs. Builds emotional connection and drives product discovery.
02.
Product Listing Page
Collection pages with filtering, sorting, sustainability badges, hover images, quick-view, and wishlist integration. Improves product discovery without overwhelming options.
03.
Product Detail Page
PDPs with product details, materials, sustainability info, care instructions, shipping details, recommendations, reviews, and sticky add-to-cart. Builds confidence through comprehensive context.
04.
Slide Cart
Streamlined cart with order summary, optimized checkout, shipping collection, secure payment, and confirmation workflows. Reduces abandonment through frictionless experience.
05.
User Account
Account system with registration, login, order history, address management, password recovery, and profile updates. Improves convenience and retention.
06.
Blog & Content
Blog system with article publishing, categories, SEO structure, and content discovery supporting marketing strategy. Enables content marketing and organic visibility.
Outcome
Techtic delivered a complete Shopify redesign that aligned Modern Picnic’s storefront with its premium brand vision. Enhanced storytelling, improved product discovery, streamlined checkout, and better account management created a more seamless shopping experience. Today, Modern Picnic stands as the brand women have been waiting for since 2016: chic, functional, and unapologetically premium.
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