Techtic X Rumpl: From Van Life Vision to Technical Innovation

Overview

Rumpl, a Shark Tank-featured brand and inventor of The Original Puffy Blanket, operates on Shopify with advanced customization capabilities for the growing outdoor recreation market. Techtic’s journey with Rumpl began through a referral from a marketing manager of one of our existing clients who trusted our work enough to introduce us to their new company. Beyond frontend development and platform optimization, Techtic also contributed CRO and marketing improvement suggestions, eventually becoming a strategic technology partner supporting Rumpl’s continuous growth and innovation.

14%

Traffic Growth

41%

Orders Growth

109%

Conversion Rate Growth

40%

Sales Growth

Technologies Stack

Industry

Digital Commerce / Outdoor & Adventure

Tools & Tech

Shopify Plus, VU Customizer, Wonderment, Shopify Functions, Metaobjects

Services

Frontend Development, Customization Optimization, Bug Fixes, Integration Management

Rumpl-Outdoor-Blankets-Made-for-Whatever-Unfolds

Problem

Advanced product customization capabilities required continuous optimization, including VU Customizer improvements, session storage implementation, image upload enhancements, and Phase 2 feature rollouts. The platform also faced multiple technical challenges across product and collection pages, such as quantity selector bugs, cart duplication issues, add-to-cart performance bottlenecks, promo card positioning, and holiday deal management. Additional integration and mobile experience improvements included Wonderment delivery promise fixes, Gift With Purchase logic, responsive layout optimization, and smoother customization flows for mobile users.

01. Customization System

VU Customizer optimization with session storage (30-min retention), Phase 2 updates, image upload with background removal, and improved UI layout. Prevents customization data loss and enables seamless personalized blanket ordering.

02. Cart & Checkout

Fixed quantity selector skip, resolved duplicate cart items, optimized add-to-cart button, reduced loading time, and prevented double reloads. Eliminates friction points ensuring smooth shopping without technical disruptions.

03. Product Detail Optimization

Added PDP swatches with metafields, improved mobile zoom, integrated Wonderment delivery promise, updated FAQs, and enhanced font preview. Builds purchase confidence through accurate details and improved interaction.

Techtic X Rumpl-Product Detail Optimization

04. Educational Content

Updated and displayed hidden FAQ sections on product pages, added informational tooltips, created “Good Image” vs “Wrong Image” visual guides for customization uploads. Educates customers during shopping journey reducing support queries and improving customization success rates.

05. Third-Party App

Investigated customizer loading and slider-related issues and contacted VU support with detailed findings Identified the root cause of the Wonderment app issue and successfully fixed it.

Techtic X Rumpl-From Van Life Vision to Technical Innovation

Outcome

Techtic supports Rumpl’s mission to bring high-performance outdoor comfort to more adventure seekers by optimizing customization capabilities, mobile experiences, and overall commerce performance. Development included bug fixes, holiday infrastructure with 12 dynamic pages, product page improvements such as swatches, mobile zoom, and Wonderment integration to strengthen buyer confidence. Mobile optimization ensured a seamless shopping experience as consumer behavior increasingly shifts toward smartphones. Integrations like Gift With Purchase, facet management, and delivery promise functionality further streamlined operations in the $104.46 billion camping equipment market. Today, Rumpl stands as the original and leading technical blanket brand for outdoor enthusiasts everywhere.