A Wellness eCommerce Brand Overcoming Obstacles and Achieving Astounding Growth

Health and Wellness eCommerce Development - HiFirst Day

First Day Vitamins, a leading online health and wellness brand, has been dedicated to providing high-quality nutritional supplements to its customers since its inception. In their relentless pursuit of excellence, they embarked on a transformative journey to enhance their online shopping experience.

The brand encountered several challenges in its online operations, including issues with checkout payments, margin problems on the customer portal, the need for website speed optimization, and more.

Seeking expert assistance, they partnered with Techtic, a leading eCommerce solutions provider. Our team audited the website and swiftly brainstormed with the client to propose solutions and implement what was necessary to resolve their website issues.

Bear with us to learn more about how Techtic’s expertise helped the brand overcome challenges and achieve significant improvements in its digital presence.


Key Solutions provided by the Tactic team

Margin issue resolved

Techtic addressed the problem of misaligned margins, ensuring a visually appealing and user-friendly interface for customers on both mobile and desktop devices.


The brand’s path to success was riddled with obstacles that tested its resilience. From struggling with payment integration for seamless checkout experiences to combating margin issues that affected profitability, every step seemed arduous. Additionally, their website suffered from sluggish speed, hindering user experience and driving potential customers away.


Techtic stepped in as a reliable partner, ready to tackle these daunting challenges head-on. With expertise and dedication, first, we integrated Google Pay and Apple Pay seamlessly. Then, resolved margin issues, optimized website speed for lightning-fast performance, and ensured accurate tracking and analytics.

We couldn’t be unfair with the website navigation. So, our team enhanced it, making the user experience smooth as butter. Lastly, we successfully fixed email flow problems for effective marketing and branding, implemented SEO schema for improved visibility, and enabled efficient UTM tracking.


The partnership with Techtic bore fruit beyond expectations, propelling the brand toward unprecedented growth and profitability. The remarkable results speak volumes about the expertise and dedication of our team.

  • Revenue witnessed a staggering 461% increase, highlighting the brand’s newfound market traction.
  • The Average Order Value (AOV) saw a remarkable boost of 15%, solidifying the brand’s ability to drive higher-value purchases.
  • Sales figures reached an astonishing $14.25 million, skyrocketing by an impressive 146%.
  • Conversion rates also surged by 9.24%, showcasing the brand’s enhanced ability to convert visitors into loyal customers.
  • Lastly, the number of orders experienced an incredible 115% surge, reinforcing the brand’s growing popularity and customer trust.

Industry and Tech Stack

Digital Commerce
Tools & Technologies

Shopify, HTML, CSS, JQuery, Clickup


eCommerce Maintenance Support and Marketing Analytics Support

 Website Link
Client Says

“Thanks to Techtic Solutions Inc’s work, we have witnessed a three-fold increase in conversion rates within the first six months. The team is very helpful, quick, and agile. Communication is thorough and efficient via email and Slack.”

-Amanda S, Growth Director

@Mission MightyMe


-Don Graham,MD



-Daniel Protz,CEO



“Techtic Solutions provides services fairly and at a great price. Both knowledgeable and communicative, the team strives for success and takes accountability for all their actions. Reports are timely and they manage the language barrier and some challenges in an effective manner.”

-Kevin Garofalo, Chief Executive Officer

@Digital Marketing Agency


“The new site was completed successfully and has led to an improvement in the number of users reaching it as a result. The team managed the work effectively and maintained an excellent, personalized level of service throughout.”

-Melissa Van Hise, CEO

@Iconic Pineapple


“The team provides responsive service and functional websites with high quality code. They are always available to communicate or make quick fixes. Customers can expect a great partnership and excellent results.”

-Pete P, CEO

@Marketing & Seo Firm


“We have been using Techtic for over a year now, at multiple entities. I treat them as developers apart of my team and we have the ability to scale up in a few days if needed. They have been very receptive to feedback and the team stays the same.”

-Hesom Parhizkar, Chief Technology Officer



“The platform has received positive feedback for its performance and versatility. The team is innovative and well-suited for long-term partnerships. Coding is stable and deliveries are timely. They use a wide range of communication tools to keep the partnership effective.”

-Hashem Omran, Co-founder



“They are the best I’ve come across. The team stayed in constant communication while supplying deliverables in a timely manner. Their customer service exceeded expectations, providing great value for cost. The company’s support has generated business growth and new opportunities for app. developers.”

-Danny Salomon, CEO

@United Holdings Group


“The new functionality gives the app more potential and users are satisfied with the improvements. Techtic is trustworthy and has a good understanding of the technological tools available. They bring good ideas to projects and are supportive collaborators.”

-Marcelo C, Founder


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