- Video content will carry on to dominate
The year 2016 has been a big year for video, with the video centered apps such as Snapchat hit more than 10 billion daily views on its videos and further social media channels such as Facebook which enables the auto-play on the entire video content across their newsfeeds. The takeaway from the year 2016 is that the video is making growth and will continue to grow. The brands require being very responsive to the efficiency of video content. Their focus will be on attention to using this tool slightly than shying away from the chances it presents.
- Video goes live
The content of video which we have seen from the year 2016 has moved from the pre-recorded clips into great far more inventive and thrilling. As twitter kicked things off with the Periscope, but Facebook is at present is leading the way with its Live real-time video feature. The brands are rapidly catching on that this may be a key moment for them for expanding their reach. The 2017 year will surely see the more accuracy from branded video content marketing and some expected missteps also.
- Vanishing content
At first when Snapchat was launched, its exclusive failing content app plan, the marketers were reasonably aggravated by the trend. But thankfully, the year 2017 should see the brands getting totally comfortable with this new and more vital type of content marketing. The brands must take the chance to be enthused by confront of expiring content. They should always push themselves for developing campaigns that grab the attention of their audience.
- The bots are approaching
AI technology has allowed the channels of social media for creating automatic chat bots the efficiently enhances the experience of their users as well as fetches the important data which can be used to improve revenue and services. The brands are speedily picked up on this valuable technology and we must see many more bots taking over client service roles in the year 2017. This tool can be a main leap forward in both improving your strategies of data collection and enhancing your business’s client satisfaction levels.
- Ongoing significance of social media influencers
The influencers have become the main feature in the world of digital marketing in the past year, with everybody from adolescent YouTubers to real TV stars getting salaried for sharing the messages for brands. You should always expect to see this occurrence carry on growing in the year 2017, with more brands making inventive ways for reaching the new patrons by the rising influencers.
- Social commerce
As a consequence of the increase of social media platforms and social messaging, companies are going for looking that how it can be monetarily useful for them. As per the research by Statista, about 93% of millennials are spending their time on social networks, so it is logical that businesses would desire to capitalize on this trend. By now there has been a rise of WeChat social commerce. On April 2016 it was reported that the 31% of users starts purchases on WeChat, which is double as many as the earlier year. While the platforms of social media have already gained the faith of users, it still remains to be seen whether the public will be eager to go one step more and make purchases. Twitter already has a tested a ‘buy’ button. There are now more than 1 million businesses on Pinterest, with about 75% of users having bought something which they see on the platform. With the rising fame of mobile browsing, it can be predictable that social trade will carry on increasing all through the year 2017.