‘Mobile’ is the most recognized word of the present times where the tablets and smartphonesare believed to be the most popular devices. In this mobile era, applications are the backbones of any device and they have become indispensable part of modern life. Bringing everything within reach starting from groceries, clothing, and food to gadgets, these apps are the lifeline of the mobile gadgets.
Nowadays, companies are embracing mobile application development not only because this can provide them competitive benefits but as this is anessentiality to survive in this digital era. Hence, most of the businesses now have a mobile app, but regrettably, all cannot prosper and achieve the sought after attention.
Creating a viral app is the utmost accomplishment on the iTunes, Google Play stores, or windows stores. An app becomes viral only when it touches the customers and they enthusiastically share it over the Internet, via email,social networks, chats and the most important – word of mouth.
An app being viral is not a major aspect in an app’s advertising strategy, but it creates acquisition of users considerably faster and easier. More essentially, it assists app developers to save money by reducing the cost of user acquisition. Although the cost of user acquisition can be quite high, when an app goes viral, it diminishes the cost of marketing and the app promotion becomes actually free.
There are certain key facts that make an app to go viral, and it needs a thorough strategy and cannot be restricted to only a couple of sharing buttons in the app.
The following essential information will certainly help your app to go viral:
Prices are significant to the app users. Therefore, if you are planning to launch a new application in the market, then ensure that you do not put a disproportionate price or otherwise the users will be doubtful to invest money in it. An appropriate price can get you more users for your app and make it go viral, but yes, only if your app has the essential things in it to engross the users.
Interaction is the utmost significant component of your app. If you have designed your app for the best interaction, it can certainly engross users very well. Particularly, if you are developing a game then you need to provide an-average interface with interactive features and useful guidance in it, in order to get the extreme engrossment.
Users definitely like free subscription. Each person does. You can provide free subscription to the users at the commencement and grab their attention towards your app. Or else you can charge one-time price after a particular period. By the time, the users will get used to your app and will not mind to pay a small one-time subscription charge. Therefore, this can get you good number of downloads for your mobile app.
Perfection is very essential when mobile app designs are concerned. You must give users a bug free app, an app that will offer them an easy and smooth experience. When you follow particular development principles you can surely develop an app that will become popular among the users.
Targeting the correct audience who will be certainly attracted to your app is immensely significant. In fact, if your app can amaze a prominent person or individuals who are socially very active, and who can vouch for your app and share it on social media and amongst groups, then the probabilities are high that your app will get the desired attention.
Therefore, considering these basic things will help your app to get viral. But, there are several other things such as the appeal and design of your app that make it successful and popular amongst the customers. Just hire the right professionals at work, to create the best app for your business.
Nisarg Mehta, CEO & Chairman of Techtic Solutions, is the vision of the company. Nisarg is active in operations in his daily routine as he is one of the key decision makers in terms of technological advancements of the company. He is a friendly leader with hardworking, motivating, visionary and passionate personality.
When it comes to marketing, it is no new news that visuals are crucial. If something is not aesthetically appealing, the brand will lose out on a large chunk of the audience (and potential customers). While graphics, in general, are often given utmost importance, the aspect that binds it all together is often ignored. That aspect is typography.
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