Techtic X Mirlux: Shopify UX Overhaul, Technical Optimization for a Smart Mirror Retailer

Iterative improvements were made throughout the project based on direct client feedback gathered via Slack and WhatsApp. Enhancements included refinements to breadcrumb navigation and the product slider — two elements identified as friction points in the customer journey. This feedback-driven approach ensured that changes were grounded in real user experience observations and aligned closely with the client’s expectations at every stage of delivery.

A new collection page was developed and added to the live theme to improve product discoverability and catalog organisation. To prevent conflicts with existing theme logic, new collection code was simultaneously integrated into a separate theme environment before being deployed. This approach ensured stability and a clean implementation, allowing customers to browse and find products more intuitively across the Mirlux.de storefront.

A new buy button section was added to streamline the path to purchase, and a “Buy More, Save More” functionality was implemented to incentivise larger order values. Alongside this, discount logic for bundle sections was researched and built out, providing Mirlux with a flexible promotional mechanic to drive higher average order values. These features collectively reduced purchase friction and gave customers a compelling reason to add more to their cart.

Modules for product size and type selection were added to product pages, improving the browsing and selection experience for customers comparing mirror specifications. The Judge.me review widget was also integrated and made live across product pages, providing structured social proof and ratings visibility that directly builds buyer confidence — a critical conversion factor in a category where quality perception drives purchase decisions.

A thorough technical audit identified and resolved several Shopify-specific issues that were undermining search engine visibility and site functionality. Noindex meta tags and canonical URLs were correctly implemented to prevent duplicate content penalties and ensure proper indexing. Session instability issues were investigated and resolved. Currency display errors affecting international visitors were identified and corrected, ensuring accurate pricing presentation across all markets of Mirlux serves

A complete marketing tracking and advertising infrastructure was configured from the ground up. Google Analytics, Google Tag Manager, Google Merchant Center, and Meta Ads access were all set up and validated, giving Mirlux a reliable foundation for measuring performance, running paid campaigns, and feeding accurate product data into shopping channels. Server-side tracking was also implemented to ensure data accuracy beyond the limitations of browser-based tracking.

The Zendesk email integration issue that had been disrupting customer support communication was investigated and resolved, restoring reliable two-way customer service capability. Free shipping messaging was also corrected to display accurately across relevant pages — a small but commercially significant change, as clear shipping communication is consistently one of the highest-impact factors in reducing cart abandonment at checkout.