The Design industry argues heavily that good design is certainly going to affect the bottom line. But the real question here is: Can just a website sell more because it has a good design? The designers however, often don’t care as much as the highly structured marketing people would. They’re content is to do the best possible design work.
On the other hand the marketers tend to be intensely aware of design and the bottom line because they’ve seen over and over how the design of packaging or brochures or other such marketing materials drives consumers’ response.
We basically are visual creatures. Design is one of the first and most important ways that we would experience the brand. From the website to the package and to the actual product itself, design plays a role in every decision that customers makes. They will evaluate if your company is trustworthy to whether they need and want what you have to offer to whether or not they are going to shell out their hard-earned dollars to buy it.
Now this is what an indisputable fact is: design has a direct effect on your bottom line.
Let’s check out a scenario wherein you visit an interior decorators office and you see the floor is cracked, dirty and the chairs and other materials in the office are not living up to the standards of being in an interior decorators office. The decorator himself is not that nicely dressed, would you trust him with the design and decoration or your home?
Just as the interior decorator in our hypothetical situation may be an excellent designer, but it’s hard to see past the poor image conveyed by his own office. Similarly you may have a great product, but the customers are initially attracted towards the packaging and design of the outer shelf.
So you can put it this way that if you do not value your image, customers will not, either.
Really good design puts your customers in the palm of your hand. It analyzes problems and creates solutions that can influence the actions of your audience.
Think about how you process a typical web page as a user. Your eye is drawn to certain images and colors on the page. It follows visual cues from one element to the next. It skims big, bold headings to glean what the page is about.
When you’re on the other side of the screen, you need to make sure that all of these elements are working in your favor to put you in control and in a position to achieve the outcome that is most beneficial to your business and your growth objectives.
Good design will make it happen.