Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often considered to be same, like twins. Many times these terms are used interchangeably, but really they are not the same. Although both of them are used to boost traffic from the search engines, they function in entirely different fashion. It is now a question how they are different and which can be the best option for your website?
Search Engine Optimization
On a larger picture, Search Engine Optimization is widely known to get the keywords rank organically on top in major search engines like Google. Search Engine Optimization (SEO) is part of Search Engine Marketing (SEM). Search Engine Optimization mainly deals with the Keyword Analysis, on page optimization and off page optimization to boost the natural targeted traffic to your website. SEO is one of the most cost-effective way of the entire Digital Marketing campaign to generate targeted traffic to your website.
Search Engine Optimization concept is very simple. Higher the rankings of the keywords in search engines, there is a higher possibility of internet users finding you on those keywords, eventually convert to more traffic on your website. SEO will be very effective in creating your brand awareness and increasing your popularity for the business you are in.
Different Search Engines have their own algorithms for categorizing, optimizing, analyzing each and every page of the website, and if you have enough material online supporting your website you will be ranked higher in the search engines for the given keywords. Different Search Engines have different ways of implementing this process, but eventually in a nutshell this is exactly what they do.
Search Engine Marketing
Search Engine Marketing is much wider term part of which is Search Engine Optimization. Just like SEO, SEM is also used to increase traffic on your website, but there are many different methodologies that are included with this.
Search Engine Marketing deals with the paid inclusions as well as paid listing programs too. It also deals with the reputation management and link popularity. Many of the companies who allocate certain budgets to their marketing campaigns, should definitely look out for the option of SEM and enjoy the luxury of this great opportunity of online presence and online marketing.
Search Engine Marketing uses different tools like Google ADWords, PPC Advertising, CPC Advertising etc. It is the paid component of the campaign that makes it different from Search Engine Optimization. It is the paid component of the entire campaign.
To summarize, both SEO and SEM are same in terms of the goal that needs to be achieved. They are different in terms of the strategies. SEM is a broader term which includes SEO as one of the important element of the entire campaign. For small budget firms SEO can be a starter and for digital marketing funds allocated companies it is highly recommended to go with SEM as part of their online marketing and reputation management.