A viral App is one which is shared by millions of user in a very short span of time. There are many modes in which the App is shared pass-along based, incentive-based, trendy based, and etc. There is a lot of joint effort behind a viral App, from developers to marketing experts all put in their best efforts to give what it takes to keep the App at no.1 position. There are App specific features like functionality, design, usability etc., and then there are certain marketing strategies that help grab target user’s attention that is ultimately responsible for making the App viral.
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